Learn how a cross-border company strategy works and how it may assist expanding businesses improve efficiency and save costs as they expand abroad.
Tag Archives: localization
Why is having the correct localization approach important?
Localization is an essential component of any international expansion strategy. It will go hand in hand with company globalization and is essential for efficiently interacting with new markets and attaining brand success.
Localization: The Growing Trend Towards Multi-vendor Localization
As your business grows, you’ll need to create more content for more markets. As your content volume and number of markets increase, so does your need for localization. The problem is that can one single language service provider (LSP) handle all language pairs? You may need to change your content delivery strategy and use multi-vendor …
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Localization: What you need to know about software localization
Software companies today pay a lot of attention to user experience, besides the amazing features of their products. It means their software must be user-friendly. Most of the time, a software introduced in the original language of English might not be able to capture the attention of Chinese people, since most of them prefer their …
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