Website is a popular, simple and effective channel for businesses to convey messages to customers. How to attract visitors? How to keep them longer or encourage them to come back to your website? Or help lead them to trading decisions? In this article, I will introduce some ways to upgrade your website and make it better!
#1. Remove Outdated Content
Content being outdated is inevitable in a dynamic world. Review your website regularly to identify pages and content that are no longer suitable for your purposes or need to be updated or revised according to the latest market developments. Search bots love frequently updated websites.
- If you still want to keep the page but not have it visible on Google, use the “noindex” tag.
- If the page has internal links and still receive traffic from other linkage, you can use the “noindex follow” tag in the robots meta tag. Hence, Google can still find the page and access related links, but will not display it in the search results.
- If you have an outdated URL but still have a lot of traffic, use redirects. You can redirect to a similar page, post, to a related category, or to the homepage.
- If few or nobody is accessing the URL, delete the page and let Google find the 404 or 410 error message. Here, the page will disappear from the search results and Google can focus on the remaining pages of your website.
#2. Align Your Content with Search Intent
Search intent is what users look for when searching online. That’s why a person search, which is something that search engines are always trying to improve. Do your research on search engines to see what people often look up when it comes to your product or service. From there, obtain the basis for building pages and posts.
To put it simply, when a new customer just wants to get an overview to get a preliminary assessment, it will be rushed to take them right to the offer page. On the contrary, when customers want instant trading, it would be stalling to direct them to a blog post that updates the latest news!
#3. Create Your Own Valuable Content for Sustainable Website Upgrade
Content is an important factor determining the quality of a page. To be effective in search, first of all, the content of an article needs to be keyword-based. Keywords help define the focus of the article and avoid rambling.
Next, make sure the post has the ideal length. Your article doesn’t need to be too long, but it should be enough to solve the problem given. Articles that are too long can easily frustrate the readers. However, articles that are too short will not provide information and are easily judged as poor. Neither readers nor search engines like these types of articles, because they often bring no value.
You need to take your writing seriously and avoid copying other people’s content. You may still be monitoring your competitors and seeing what they write, but you need to have your own voice. If your article is unique, professional, and useful, more people will actually read your article. They even share your article on social networks or put a link to your article. This will be a plus in the Google index.
Once you’re done writing your content, make sure to optimize your articles to be search engine-friendly to make it easier for your articles to reach people.
(*** Learn more about 34 ways to optimize SEO articles)
#4. Demonstrate Expertise and Reliability
Nowadays, it is not difficult to create a website. Therefore, not everyone will immediately believe what you write on the website. Therefore, you need to show your readers, and also search engines, that your website is a trusted channel, that you are an expert in the relevant field. This not only helps your website rank in search results, but also helps users feel confident when conducting online transactions with you.
To do this, you can use comments and compliments directly from existing customers. In addition, you can demonstrate your expertise and credibility through content about experiences, certifications, accreditations by third parties, etc. All of these will increase the quality of your site and help you build a strong online brand.
#5. Set up internal link
To make it easy for people and search engines to find your site, place internal links. They help connect content between pages on your site.
Placing reasonable links will assist readers in the process of finding relevant information. So don’t try to cram your posts with meaningless links. Put yourself in the shoes of the reader and only link to pages that are really relevant and necessary.
#6. Improve Your Page Speed
The speed of your website determines whether or not you will rank high in Google and is a factor that should always be improved. The reason is simple, the faster the website, the easier it is for search engines to process. Search engines also know that users don’t like slow websites.
So, find ways to speed up your website, you will get tangible results. In a recent announcement, Google said it will launch a new website experience ranking factor in May 2021, further enhancing the importance of website speed and user experience.
#7. Consider user experience
User experience, abbreviated as UX, is everything a user experiences about a website or a product. Why should UX be included in the SEO strategy? Search engines want to provide users with results that are most relevant to a search question or query. The best match doesn’t just mean the best answer, but also the best experience. So even if you write a great answer but your site is slow or has a messy structure, Google won’t consider it the best answer. From there, it will be very difficult to upgrade the site.
Consider the purpose of your website and each specific page. What do you want visitors to do on those pages? Buy products or read articles? Design and content should support this purpose. Having a clear purpose will help you identify improvement priorities for your site. This goes hand in hand with search intent, but you should also consider the design and structure of the page.
#8. Mobile Accessibility
Today, mobile devices are an integral part of many people’s lives. It will be a pity if your website does not work well with mobile devices. Make sure your website works on different devices and browsers to meet the needs of each visitor. Check out our mobile SEO articles to help you determine the health of your website on mobile devices and areas for improvement.
#9. Maintain a Healthy and Secure Website
The safety and health of the website not only determines the image of the website, but also has an important impact on your business. Network users are always at risk of security attacks (hacks). Therefore, they are terrified of unsafe websites and have the ability to spread viruses to their devices. Consider using the most up-to-date security practices and maintaining your site regularly to detect potential security vulnerabilities.