A survey from CSA Research found that over 75% of consumers prefer to buy from brands that provide information in their native language. In today’s global business environment, translation and localization improve brand awareness, build trust and sustain revenue growth.
Global business is a series of activities that include internal and external communications. So how can businesses communicate effectively with customers, partners and employees in different regions? In addition to producing content in other languages, companies must also consider cultural identity and preferences.
What is business translation?
Business translation refers to the process of rendering business-related content into other languages, tailored to the target market.
AM Vietnam provides the following business translation services to global clients:
· Website localization
· Marketing materials
· Contracts
· Email communication
· Sales channels
· Product information
· Employee training materials
· Other types of documents
Business translation and localization need to be accurate and appealing, and content must be suitable and relevant to the target market in terms of industry-specific terminology and cultural nuances.
The importance of business translation
An efficient translation process is integral to a successful international business expansion strategy. There are numerous reasons why companies should ensure the quality of their translated documents, including:
· Effective communication. Accurate translation ensures the message is conveyed and prevents misunderstandings that can lead to negative consequences.
· Global coverage. Multilingual communication allows businesses to set foot in new markets and become international players.
· Increased reliability. Going global and connecting authentically with customers will build credibility and customer loyalty.
· Research opportunities. Reaching a wider audience in new regions can collect more data to understand how people interact with your business.
· Compliance with laws and regulations. Businesses may need to translate legal and compliance documents to meet local regulatory standards.