Success in e-commerce sales is more than just managing your online store well. Sellers must market their sales page to attract traffic and sales.
That is when we need digital marketing. Digital marketing is an excellent approach for sellers to promote brands and products, create trust and drive people to shop online, and even invite back customers who have previously purchased in-store.
Digital marketing may be described as a powerful tool for e-commerce firms to reach out to customers using specialized techniques. You should not test all channels at once, but rather start with a specific channel. The next steps are to think about your business objectives, budget, and target audience.
What is digital marketing?
Digital marketing is the process of promoting brands, products, and services using paid or unpaid advertising on internet platforms such as Facebook and Instagram. Digital marketing comprises a variety of online advertising efforts for e-commerce enterprises.
Promotional actions do not only come from businesses alone as many large players in the industry have also learned how to persuade customers to become “speakers” to attract new purchasers. A customer who evaluates a product on an online platform or comments positively on a store on social media is also engaging in digital marketing.
Currently, more than three-quarters of firms are actively undertaking marketing initiatives to promote their brands. The most typical marketing goals for such organizations are growing brand awareness, sales, engagement, audience discovery, and revenue generation. Businesses can attain these goals by implementing a digital marketing strategy.
Build a digital marketing strategy
A thorough digital marketing strategy entails incorporating multichannel promotion. In general, most firms employ a combination of Facebook, Instagram, email, and SEO, among other strategies. Businesses’ ability to successfully use sales channels is heavily influenced by the customer’s entertainment platform, budget, and company goals.
Here are some of the most successful strategies to employ popular digital marketing platforms to grow your internet business.
Social network marketing
Social media marketing is an excellent approach to interact with existing consumers and establish connections with new ones. Social media platforms are gradually integrating all online commerce channels, from Facebook and Twitter to specialty sites like Houzz and Twitch. Some of the major social networking platforms you should try include:
- Facebook, 2. 3 billion monthly active users
- Instagram, 1 billion monthly active users
- Twitter, 206 million daily active users
- Snapchat, with a total of 530 million active users
- Pinterest, 454 million monthly active users
- TikTok, currently one of the fastest growing social networks, with 205 million downloads
These sites allow you to create posts with organic reach. Organic reach postings are a way for a business to update material on its page(s) without spending money on advertising. The optimal technique is to blend interesting promotional content with organic posts, with advertising content appearing more frequently. You also need to determine a reasonable posting ratio, as too many self-promotional posts can result in unfollows.
MADRE Linen, for example, has an Instagram homepage that alternates between lifestyle and product images.
However, with organic posts, reach and interaction are totally dependent on algorithms. To reach more people and increase your social media views, you can learn more about paid advertising and other forms of digital marketing. Each major network provides numerous unique advertising opportunities for businesses to organize.
Promotional emails
Email is a popular digital communication medium used by organizations. According to Forrester Analytics’ Email Marketing Forecast, 2018-2023 (USA), email usage frequency is gradually growing. Approximately 96% of people aged 12 and up utilize digital channels, and an increasing number are prepared to sign up to receive promotional emails from firms. However, there is growing unhappiness with brand emails, which means that brands have more opportunities to use them effectively.
Furthermore, email is an excellent way to contact consumers of all ages. In fact, many web users aged 12 to 17 choose email over Snapchat and Facebook.
Email marketing software can be used to create personalized email campaigns by segmenting customer lists and creating customer profiles. Email can also be used to include promotional and other information, such as newsletters with helpful product information, exclusive discounts for newsletter subscribers, early notifications, and access to affiliate programs and special sales.
Advertising and search engine optimization
Search engine advertising (SEM) and search engine optimization (SEO) are actions that aim to boost a website’s reach and discoverability via internet search engines. Specifically, if you utilize SEM, you are executing a paid strategy, whereas SEO is used to implement a non-paid plan.
According to one report, search engine results pages (SERPs) drive 35% of all traffic and 33% of revenue for online enterprises. Although there are many search engines out there, Google by far dominates this space and is therefore the search engine most preferred by businesses.
SEM allows you to run pay-per-click (PPC) display advertising from your Google advertising dashboard, targeting specific keywords for searches related to your keywords. selected. The money necessary for the approach will vary depending on the aims and level of keyword competition, but you can be confident that each budget level has its own execution choices.
One example is LOVBYT, a firm that sells chemical-free toothpaste that has not been tested on animals, which uses SEM to conduct a digital marketing plan by bidding on the keyword phrase “organic toothpaste” to appear at the top of the search page for searches that include this term.
Content marketing
More than half of marketers use blogs as part of their multi-channel digital marketing strategy. Content marketing is the process of creating or curating content to promote a business. Content that can effectively connect with new and existing customers raises brand and product awareness, improves SEO, and builds influence in the target niche.
For example, the CBD company behind the Cerena brand, which produces hemp oil, launched a blog called Cuentos (Story). The company utilizes the blog to share industry news and how individuals can apply its goods in their daily lives.
Marketing automation
Marketing automation is the use of technology to construct a set of rules that will automatically activate actions on a marketing platform. Marketing automation can be limited to a single platform within the technology stack or incorporate a variety of tools via integration.
Most ecommerce firms can benefit from post-purchase automation. Depending on the product and purchase, you can utilize post-buy communication to foster client connections and cross-sell other products via targeted recommendations.
Repeat the ad
Repeat advertising, also known as consumer-targeted advertising, is the process of displaying adverts to customers who have previously interacted with a company’s brand. You can set up product announcement advertising campaigns that target your target audience based on your customers’ past consumption behavior.
In fact, you may have developed an artist-designed mug line particularly for your brand. A few months after receiving the product, you continue to engage with another artist on a fresh cup design. You can re-show your ad to consumers who bought their first artist-designed mug knowing they’ve expressed interest in this product type.
Conclusion
Multi-channel marketing solutions integrate a variety of marketing strategies to assist you in launching digital marketing campaigns, including audience targeting tools, email marketing, SEO, paid social network advertising, and more. Furthermore, you can improve the effectiveness of your marketing activities by gathering a wealth of helpful knowledge about your clients, reducing the number of issues that must be foreseen in advance and progressively addressed. Improve campaigns.