Learn how a cross-border company strategy works and how it may assist expanding businesses improve efficiency and save costs as they expand abroad.
Author Archives: Henrik Lamela
Strategies for increasing conversion rates through product descriptions
What do we need to do to convert visitors into purchasers after creating a market-appropriate product and a solid marketing strategy? When we reach the stage of stable revenue, we must pay more attention to the language of communication in order to promote sales. This includes setting appropriate rates and publishing appealing promotional images.
Overview of types of e-commerce
Since its start, E-commerce has been changing the way we live, shop and do business. After the development process, e-commerce is divided into many types. Generally, there are six main models of ecommerce that businesses can be categorized into: Overview of types of e-commerce B2C. B2B. C2C. C2B. B2A. C2A. Let’s review each type of …
Google Analytics: What you can and can’t do with GA
Google Analytics (GA) is a free service provided by Google. GA is incredibly helpful, it shows you who your visitors are, how they use your website and collects specific information for improvement. Though it can do a lot for your business, it can’t do everything.
Web SEO: 9 Web Analytics Metrics You Need To Know
3 main groups of page analytics metrics Group 1: Traffic metrics Traffic metrics can tell you how many people are visiting your site, where they’re coming from, and what pages they’re viewing. #1. User Google’s user metric shows how many unique people have interacted with your site. To find your site’s users, select Audience from …
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Localization: The Growing Trend Towards Multi-vendor Localization
As your business grows, you’ll need to create more content for more markets. As your content volume and number of markets increase, so does your need for localization. The problem is that can one single language service provider (LSP) handle all language pairs? You may need to change your content delivery strategy and use multi-vendor …
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Vietnamese Translation for 8 Culinary Positions in a Hotel
1. Culinary Positions: Executive Chef/Chef Vietnamese name: Bếp trưởng Role: The executive chef is the person who has full authority in the kitchen in the restaurant, responsible for operating and supervising all activities of the department to ensure the quality of the dishes, food hygiene and safety and maintaining food costs. Most importantly, the chef …
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Machine translation: A guide to machine translation post-editing
Machine translation engines are gradually taking the place of the translator. Their translation output is raw translations, so in some cases, to get a perfect translation, editing will be required. That is the job of humans. In this article, I will briefly introduce the method of machine translation post-editing being used at AM Vietnam. You …
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Document security: a translation company’s responsbility and reputation
When entrusted with translating confidential documents into target languages, translation companies usually give their commitments to reassure clients. These commitments may come in the form of an email, a written document (e.g. the NDA) or spoken words, but they all go towards ensuring that client’s confidential documents are strictly protected.
Blog: In-House Translators Or A Reputable Translation Company?
When a business decides to go global, they may need to translate a wide variety of documents. The question for managers is, how will they handle the translation workload? Having a team of in-house translators or hiring translation companies? This article will help you answer this question. In-house translators or a professional translation company? Do …
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Content Marketing: 6 Benefits of Blogging for corporate
If the corporate website you visited seems to be not recently updated, you may assume they are not having an active business. Such problem may be what your business is facing. Regardless of your business scale or industry in which your business exists, blogging – content marketing serves an essential to your business’s Internet presence. …
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Digital Marketing: Differences Between Internet Marketing Strategies
Being one of nearly 2 billion online websites on the Internet, you need to make sure your own website really stands out among competitors and attracts as much traffic as possible. Implementing digital marketing strategies is as important as creating great content. Otherwise, all your efforts might be invisible no matter how informative or interesting …
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Top 5 eCommerce Platforms 2021
E-commerce is gradually replacing our traditional markets. You may already know about Amazon of the US, Alibaba of China or Tiki of Vietnam. These are all famous e-commerce websites. There are also e-commerce platforms that allow business owners to have more freedom in customizing their websites, including using their own domain name, designing interface for …
Web SEO: The Importance of Images in website marketing
Images on your website serve much more of a purpose than making your design look good. If they are used effectively, your business can gain a lot more traffic and therefore conversions. Here are the 4 main reasons why images are important for your website. 4 Main Reasons Why Images Are Important for Your Website …
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7 tips for finding a translation company in Hanoi
A quick search for “Translation company” or “Translation company in Hanoi” will return hundreds of thousands of results. Thousands of agencies, and surprisingly, even copy and print shops, offering notarized translation services appear on the street. So what criteria should you use to choose the best translation company for yourself in such a maze? Spend …
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