Big Q and little q in ISO’s quality management 

An introduction to Big Q and little q

Mr. Joseph M. Juran, who is widely regarded as the father of quality management, identified the concept of Big Q many years ago. Recognizing these ideas is critical for understanding how international quality management organizations achieve organizational sustainability.

Joseph M. Juran, credited with inventing quality management, identified the concept of Big Q many years ago. Recognizing these ideas is critical for understanding how international quality management organizations achieve organizational sustainability.

Big Q is described as the strategic management of quality across all company processes, products, and services as they apply to all relevant interested parties. Little q, on the other hand, describes product quality in a much more limited context, with the primary focus on the consumer.

Sometimes, organizations use a different name to define Big Q, such as overall quality management, continuous improvement, and Six Sigma quality. You can understand little q as tactics and large Q as strategy.

Scope of Big Q

Big Q expresses the concept of little q while also addressing cultural difficulties and operational support processes that little q does not. However, Big Q has been around for a long time, and many businesses recall the benefits of tackling Big Q difficulties.

Big Q has been improved in terms of clarity in the current edition of ISO 9001 (with minor adjustments). Some of the new regulations should spark innovative thinking that will help the organization succeed.

ISO 9001:2015 concepts that drive the QMS towards a Big Q mentality include top management involvement, workforce competencies, knowledge and process management, as well as the concept of risk-based thinking, the importance of considering the needs of interested parties, and the organization’s context.

If an organization’s main goal is certification, each of these notions may be viewed as narrow. However, from a management aspect, such a simple approach is ineffective. If an organization intends to last more than a few years, it must adopt a more strategic strategy.

Big Q and little q in ISO 9001:2015

Article 1 – Scope of ISO 9001:2015 provides a quick summary of the standard’s content:

  • Demonstrate the organization’s capacity to consistently deliver products or services that fulfill client, legislative, and regulatory standards, as well as internal criteria.
  • Enhance customer satisfaction through the efficient use of a quality management system, including system improvement procedures and assuring compliance with customer and regulatory needs and current rules.

The scope further specifies that ISO 9001:2015 is a general standard that applies to all enterprises, regardless of form, size, or products or services offered.

It should be noted that this international standard is always concerned with improving the quality of an organization’s products and services in order to achieve customer satisfaction. For years, corporations have focused on “little q.” This is an activity that involves ensuring the quality of the products and services provided to customers.

Leading quality managers have understood over time that quality management is more than just activities linked to products and services, particularly actions that help products and services. Services reach high quality, leaving clients delighted. Additional quality control initiatives are collectively known as “Big Q.” Over many years of development and maturity, ISO 9001 criteria have gradually expanded to include broader ideas.

Action to be taken

First of all, top management must proactively alter the way the quality management system is shaped and applied.

Next, top leadership must widen the organization’s thinking, taking into account the context and roles of stakeholders other than the end users of the products and services. Top management may demand the business to create and implement formal processes for understanding the wishes and needs of interested parties, ensuring they are taken into account when resolving negative implications for the firm.

For instance, has the organization thought about the wants and needs of which of the following:

  1. Subcontractors
  2. Supplier
  3. Management agency
  4. Shareholder
  5. Staff
  6. Society
  7. People who experience environmental impact

The strategic planning repercussions listed in Clause 4.1 of ISO 9001:2015 are not required to be recognized but are extremely essential. Although Clause 4.1 can be substantially met through compliance measures, meeting the Big Q target here will improve long-term viability. For example, does the company have systems in place to conduct in-depth analyses of strengths, weaknesses, opportunities, and threats to inform its strategic planning process? Is there really a continuous strategic planning process?

Similar questions arise about the effectiveness and long-term viability of processes (whether identified and implemented) for workforce competencies, knowledge management, management and measurement, and data analysis and improvement.

Is risk-based thinking used every day? Are there processes in sectors with a Big Q mentality? Or are the procedures narrowly focused on the organization’s specific products and services? Setting a narrow focus while yet satisfying ISO 9001:2015 regulations will not ensure the organization’s long-term success.

The role of quality experts

Many opportunities arise, enhancing the scope and depth of the organization’s quality management system. Quality experts can also discuss more with top leaders. The extensive list of ISO 9001:2015 actions for which top management is accountable offers quality professionals with a diverse range of subjects to discuss with top management.

Quality experts must engage in these critical conversations to foster Big Q thinking. The issue for quality specialists has always been to convey it in a way that upper management understands and accepts. Quality specialists occasionally chastise high management for not listening to their suggestions.

Having held senior leadership roles, we believe that quality experts do not fully comprehend how to explain to top management. Quality specialists frequently claim that they recognize that top management’s goal is money, but they do not reframe their interpretation in this direction.

Quality experts discuss failure rates and consumer complaints without compromising earnings. Converting actual failure rates into real profits may be difficult, but it is doable. When upper management learns about profit difficulties, they will pay heed.

To better communicate quality issues to upper management, quality professionals can consistently highlight issues in a Big Q context, demonstrating potential loss of market share or negative repercussions on the brand or organizational goals.

They must become knowledge consumers and comprehend the content of the organization’s strategy plan in order to make recommendations for change that are aligned with strategic and tactical plans and objectives.

Quality experts should also closely follow the principles of evidence-based decision-making.

Operating in this direction increases the quality expert’s chances of successfully transmitting the message, and the quality process is viewed as a concept linked with a solution rather than a problem.

To boost top management involvement in the quality process and encourage Big Q thinking, quality experts must perform the following eight tasks:

  1. Interpret based on top management’s understanding.
  2. Integrate quality management into both strategic and tactical planning.
  3. Understand client satisfaction across the enterprise.
  4. Understand that continuous improvement applies throughout the organization.
  5. Take the objective implementation process seriously, including documentation, alignment, and tracking.
  6. When evaluating performance, ensure that no quality performance measures are missing.
  7. Collect, analyze, and implement quality cost data modifications.
  8. Make the leadership evaluation process a top-level management priority.

The tasks listed above are not exhaustive, but they provide an excellent starting point for quality professionals to implement.

By completing these eight activities and taking advantage of meetings with top management to continuously improve the content and implementation of the organization’s quality management system, quality experts will grow, perhaps even inspire. I am interested in developing ISO 9001:2015 compliance processes, with a focus on Big Q.

As a quality professional, ask yourself, “Am I a Big Q or litte q follower?”. If you do your job successfully, everyone will want the organization’s long-term success, and everyone will know what they need to do to get there.

Management Psychology: Why your staff resist to change 

Every manager is familiar with employees that refuse to adjust. Employees often fear power transitions, the challenges of learning new skills, and the pressure of joining a new team. In certain circumstances, the resistance is far more sophisticated. An employee has the ability and intellect to change easily, has demonstrated a strong commitment to the organization, and has expressed genuine support for change — but does not take action. In a perplexing way.

What is happening? Resistance to change does not imply opposition or lethargy. Instead, even when they really want to change, many people mistakenly devote their efforts to some secret self-contradictory commitment. A tilted dynamic balance prevents what looks to be an attempt at resistance, but is actually a method for denying change.

In this article, we’ll look at self-contradictory pledges and walk through a method for assisting employees in overcoming reluctance to change. This procedure appears straightforward, but it is by no means quick or easy. On the contrary, it investigates the psychological underpinnings that govern human behavior. It causes people to question long-held views, often dating back to childhood. It also demands people to acknowledge uncomfortable and even shameful memories that they would not typically discuss with anybody, including themselves. Indeed, many people will opt not to intervene in this resistance to change, preferring to continue their futile struggle with self-contradictory convictions.

As a manager, you must help employees through this process with understanding and compassion. If you want your employees to engage in honest self-examination and disclosure, they must realize that their disclosures will not be used against them. The purpose of this self-discovery is to assist them become more productive, not to look into their job or personality problems. When you help employees articulate and examine their deepest assumptions, you may feel like a psychological researcher. Managers, in some ways, function as psychological researchers. After all, helping people overcome their limitations in order to achieve greater success at work is at the heart of effective management.

“Helping employees overcome their limitations and become more successful is at the heart of effective management.”

#1. The story of “Build something on sand”

Self-contradictory commitments cause valued personnel to behave in confusing and difficult-to-justify ways, which management finds tremendously aggravating.

Consider a manager, Anna, who is a rising star at a major production business. Anna was tasked with raising the output of the company’s most famous product, but she was at a standstill. When her supervisor, Jack, learned that an important deadline was approaching in two months and she still hadn’t given a progress report, he summoned her to a meeting to discuss the project. Anna agrees that she is much behind schedule and understands that she is postponing team building. But she also demonstrated a true desire for the initiative to succeed. The two of them devised a detailed strategy to refocus the project, and Jack believed the problem was fixed. However, three weeks after the meeting, Anna still had not formed the implementation team.

Why couldn’t Anna modify her behavior? After a lengthy self-examination session with a few coworkers, she came to an unexpected conclusion: although she genuinely wanted the project to succeed, she was unaware that she had another commitment that matched her desire. aims to maintain a place below Jack’s level. Anna was anxious that if she completed her new project, which she was very thrilled about, she would be on equal footing with him rather than below him. She is unsure whether Jack is ready for a change in their hierarchical relationship. Worse, if she was promoted, she would be ultimately responsible for the job results, rather than Jack, and Anna was concerned that she was unprepared for the position.

This narrative gives light on the nature of resistance to change. The contradiction between Peter and Anna’s professed intentions and their actions reveals self-contradictory commitment rather than a subtle, disingenuous unwillingness to change. Any manager who wishes to assist Peter communicate more effectively or Anna promote a project without realizing that they are both unwittingly working against an opposite aim is wasting their time.

#2. Diagnosing Change Denial

Self-contradictory commitment not only puts pressure on managers, but also frustrates personnel. The most earnest people frequently produce unintentional repeats, such as Sisyphean retribution. They are frequently relieved to learn why they feel as if they have rolled a boulder up a hill only to have it roll back down again. Although becoming aware of a self-contradictory promise can provide additional challenges, it can also provide hope for completing the first expressed commitment.

44853 Tam Ly Hoc Quan Ly Ly Do Nhan Vien Cua Ban Khong Chiu Thay Doi 1 1 Management Psychology: Why Your Staff Resist To Change 
Diagnosing Change Denial

Let’s explore this through the following questions:

Question 1: What changes would you like to see at work that will allow you to be more productive or improve your performance?

The response to this question is nearly always in the form of a complaint, a sort of communication that most managers despise for being negative and ineffectual. However, complaining can be incredibly useful. People grumble about the things that are most important to them. With a little effort, anyone can transform those familiar, demotivating complaints into something that empowers and motivates—a commitment to oneself.

Question 2: What level of dedication does your complaint imply?

Mr. Adam, a team leader on a collaborative project, complained, “My subordinates do not keep me updated on important developments in the project I am in charge of.” The complaint includes the line, “I want open and honest communication.” Ms. Mary, a line manager, bemoaned her hesitation to share thoughts in meetings, expressing a desire for everyone to make decisions together.

Even when making such commitments with perfect sincerity, people can nearly always identify some way in which they may be partially responsible for the commitment not being met.

Question 3: What are you doing, or not doing, to prevent your commitment from becoming a reality?

In our experience, people can always detect disruptive behavior within a few seconds. Adam, for example, confessed, “When someone gives bad news, I often vent my anger on them.” Mary also stated that she hasn’t allocated much work and that she doesn’t always provide all of the information necessary for individuals to make sound decisions.

In both cases, there may be numerous factors contributing to these impairments, but it is evident that Adam and Mary exhibit actions that affect those around them. Most individuals immediately identify this in themselves and remark, “I have to stop doing that.”

Indeed, Adam promised twice to listen more openly to potential concerns that could slow down his proposal. However, the goal of this practice session was not to make these tendencies go away, or at least not right now. The idea is to understand why people behave in ways that undermine their own success.

Question 4: Do you feel uneasy, anxious, or slightly terrified when you envisage yourself engaging in the opposite of damaging behavior?

Adam pictured himself calmly and publicly receiving negative news about the project and concluded, “I’m afraid I’ll hear about a problem that I can’t fix, that I can’t do anything about.” What about Mary? She contemplated giving people greater freedom to select and realized that, frankly, she was concerned people would not make good choices and she would be compelled to accept a solution that she believed would result in lower outcomes.

Question 5: What consequence do you hope to prevent with this act of sabotage?

The solution lies in the self-contradictory commitment that underpins opposition to change. Adam stated, “I don’t want to know about problems that I can’t solve.” By scaring his colleagues, he prevented them from disclosing bad news, allowing him to avoid the risk of losing control of the project.

Mary is also protecting herself from the consequences of poor judgments. “I want to make sure my team doesn’t make decisions I don’t like.”

Such revelations might be extremely embarrassing. While initial pledges frequently reflect lofty aspirations that people can proudly proclaim from the rooftops, self-contradictory commitments are deeply personal, expressing the flaws they fear they will commit. harming your reputation in the eyes of others and yourself. People hide them without thinking about it, and if discovered, they hastily cover them up.

Self-contradictory commitments should not be considered a weakness. They symbolize a defense, a perfectly reasonable and understandable human instinct. The point is, if self-contradictory commitments are used for self-defense, what are they protecting themselves from?

The solution is frequently found in what we refer to as “grand assumptions,” which are strongly held ideas about ourselves and our surroundings. These assumptions describe the world’s laws while also suggesting how the world can breach them. These assumptions give rise to self-contradictory commitments, which automatically motivate behavior that conforms to the norms.

#3. Understand the Big Assumptions

People rarely recognize they have large assumptions because they accept them as fact. Assumptions, which are frequently made long ago and rarely rigorously evaluated, are woven into the fabric of humanity. However, with a little assistance, most people can easily identify them, particularly once they are aware of their self-contradictory commitments.

To accomplish this, we first asked participants to construct a statement by reversing the self-contradictory promise, then asked them to fill in the blanks. In Adam’s sentence (“I don’t want to hear about problems I can’t solve”), the subjunctive sentence would be, “I assume that if I hear about problems I can’t solve, people will know I’m unqualified for this position.”

Mary’s major assumption is that the people on her team are not wiser or more experienced than she is, and that if she loses control, she will squander her own and others’ time.

This is a challenging process that does not occur all at once, as revealing huge assumptions makes them uncomfortable. This process can give a name to intensely private emotions that people are unwilling to express, such as deep-seated anxieties or insecurities, a jaded or blunt perspective of human nature, or boasts about one’s superior abilities or intellect.

Unquestioning acceptance of major beliefs promotes and sustains a denial process. A self-contradictory commitment makes sense, and the individual continues to participate in activities that contribute, if unconsciously, to the failure of the declared “official” commitment.

Only by bringing major assumptions to light can people confront them and understand why they are engaged in seemingly contradictory conduct.

#4. Question about the Big Assumptions

After confirming their self-contradictory commitments and the assumptions that support them, most people are ready to take immediate action to overcome their denial. However, the approach begins with observation rather than action, which can be difficult for successful people who are accustomed to solving problems by taking action.

Let’s look at these processes in greater detail.

Step 1: Recognize and record the current actions.

Employees must be mindful of what may or may not occur when making assumptions as fact. We particularly advise people not to make any substantial adjustments in thinking or conduct at this time, but rather to become more conscious of their actions based on major assumptions. This allows people to gain an awareness of how and under what conditions major assumptions influence their life.

Step 2: Look for evidence that shows the opposite.

Next, personnel must look proactive in dealing with circumstances that may call into question the validity of their grand premise. Because huge assumptions are accepted as realities, they frequently influence how individuals perceive things, enabling them to unconsciously (systematically) pay attention to certain information while avoiding or ignoring others.

By encouraging people to look for situations that cause them to rethink their assumptions, we help them realize that they have blocked out specific forms of evidence that could undermine the certainty of a great assumption.

Because huge assumptions are accepted as realities, they frequently influence how individuals perceive things, enabling them to unconsciously (systematically) pay attention to certain information while avoiding or ignoring others. other.

Step 3: Study history.

In this stage, we become “biographers” of our own assumptions. When and how did these assumptions gain hold? How long have they been around? What are some of their movements?

This stage frequently leads people back to previous experiences, almost always to times before their current job and connections with coworkers. This backtracking frequently leaves people dissatisfied with the foundation of their key assumptions, particularly when they realize they have followed them to where they are and changed their perspective on experience over many years.

Understand the situations that influence the formation of your liberating assumptions and consider whether these beliefs are affecting you now.

Step 4: Test assumptions.

This stage entails generating and performing a tiny test against a huge assumption. This is the first time we have encouraged people to consider changing their behavior. Each employee should devise a scenario and request that a partner act as audio logistics to carry it out.

Step 5: Evaluate the results.

Employees finalize the process by evaluating test findings, designing and running new tests, and questioning major assumptions.

It’s worth mentioning that the major assumption disclosed isn’t always incorrect. However, even if a huge assumption contains some truth, an individual can find a more productive method to operate once they have had the opportunity to evaluate that assumption while it remains present in their behavior.

#5. Explore Your Own Denial

As you go through this process with your employees, keep in mind that management is just as subject to denial as the rest of the staff, so self-contradictory commitments and enormous assumptions can have a significant impact on those around you.

Returning to Anna’s narrative, when we did this exercise with her supervisor, Jack, he was also dealing with some personal issues. While he wants his subordinates to succeed, Jack believes that only he can meet his high standards, thus he is working in a self-contradictory commitment to maintaining complete control over your project.

He unwittingly communicated his lack of confidence to his subordinates, including Anna, in a subtle manner. Finally, Jack and Anna’s self-contradictory commitment inadvertently reinforces each other, making Anna independent of Jack while allowing Jack to dominate her project.

Anna and Jack are still working through this process, but they have learned essential insight into their own conduct and how it impedes progress. This may appear to be a modest step, but bringing these concerns to the forefront and confronting them head on is challenging and painful—but extremely successful.

Finally, it allows managers to see the true experiences of people who genuinely want change but end up digging their own graves.

This is not about recognizing unproductive behavior and developing a systematic plan to rectify it, as if treating the symptoms would cure the sickness.

This is not about persuasion, hiding, or making poor decisions. It is about comprehending the complexities of human behavior, guiding them through an effective process for bringing their self-contradictory commitments to the surface, and assisting them in confronting the internal conflicts that are stopping them from attaining their objectives.

Software development: Top 10 trending types

The software development human resource market is the largest, and it is also regarded as the best employment today in terms of compensation and career advancement. Some countries estimate a 30% increase in software development jobs by 2026. Software developers frequently work on a variety of projects. Furthermore, the more advanced a programmer’s skill set, the more prospects for employment in numerous fields/areas of software development. Here are ten different types of software development today.

#1. Mobile software development

This was practically unheard of 9 years ago, but today it has become a real phenomenon. Mobile software development has a more thorough description as “Application Development” and entails producing programs that operate on mobile operating systems, such as iOS, Android, and more recently Windows 10 platforms Most popular operating systems are designed with their own programming languages but some traditional languages are still in use.

The adaptability of mobile app development enables everything from Candy Crush games to video game level titles. The game is not the only thing to focus on; there are all types of applications for nearly anything, from the banal, like getting a taxi, ordering meals, or keeping up with the news, to the bizarre, like reminding you to drink water throughout the day or turning your picture face into a zombie.

Here are the programming languages you need know for mobile development: Android, Swift (iOS), Objective-C, HTML5, Java, and C#.

10 Types Of Software Development

#2. Data science

Data can be both gold and diamonds! Big data sets are useless unless you understand how to use them. That’s where data scientists come in: they can uncover value in data in the same way that gold miners locate gold granules in soil. To extract important, exploitable information, data scientists must mine and process large amounts of data using analytical procedures (algorithms). Consider processing massive data sets, possibly employing cluster computing, and creating a scientific application based on the results.

In order for machines to “learn” and “make their own decisions” in a given situation, they require a large amount of data. Data science ensures that this data is presented in an accurate and understandable format for use in AI applications.

Things you should know: C/C++, MATLAB, Python.

#3. Application development

This is the “traditional” form of programming. ‘Standard’ programs perform their responsibilities on typical desktop operating systems, such as Windows, Mac or Linux. It is generally considered a program, performed at the request of the user, its interface within the boundaries of the operating system on which it is executing. Application development is simply the act of building a computer application or group of programs that can support the day-to-day functions of a user or organization.

For example, Microsoft Office 2019 Professional program.

Things you should know: Java, VB.NET, C/C++, C#, and Python.

#4. Back-end development

Back-end refers to a web application that runs on a server and offers an environment and management system for displaying information on the front-end.

The back-end, or “server side,” of a website stores data and is often divided into three components: server, application, and database. Back-end developers must understand databases, server programming languages, and architectures. If an app repeatedly crashes, is extremely slow, or throws problems, it could be a back-end issue.

Finally, database administration is a critical component of backend development. Database management is the foundation of all management systems. Consider the client databases of corporations such as Facebook; a billion user details must be sorted in some way, and back-end developers do this professionally.

Things you should know: Python, Java, C and C++, SQL (mine), dBase, and Oracle for databases

#5. Cloud computing

Cloud computing is transforming the way data is kept, while traditional local storage is becoming obsolete in some areas. It can be the way an entire platform runs. Cloud computing services are more popular than distributed data storage. Cloud computing services store and manage data through a network of remote servers housed on the Internet, as opposed to personal computers or local servers. Cloud computing software developers create software that supports cloud storage systems like Amazon Web Services (AWS), Google Drive, and GitHub.

Things you should know: Java, XML, R, Erlang, Google’s Go!, Clojure and more

#6. Embedded system development

With the growth of the “Internet of Things” and everything that can be connected to the internet, embedded system development has skyrocketed. This sort of software development entails the coding abilities required for embedded systems such as Raspberry Pis, Arduinos, and Beaglebones. Embedded software is a tailored environment that runs specific software on a machine or device.

Things you should know: Embedded C, Assembler, Python, Arduino (an Embedded C derivative), Java

#7. Security software development

If not being a hacker, you may wonder, “Is this really a type of software development?” This is a key aspect of modern software development. Penetration controllers (“white hat” ethical hackers) and cybersecurity specialists collaborate for the benefit of governments, businesses, and their systems and information. Cyber security teams create software and solutions to protect key assets from theft, viruses, and hostile attacks. This makes it less likely for “black hat” hackers to break in and steal your sensitive information.

Things you should know: programming languages related to the system to be tested

#8. API development

API development (application programming interface – Application Programming Interface) is defined as the process of creating something scalable. Developers create programs that function as modules across several operating platforms, including desktop, mobile, and web. They enable third-party developers to communicate with the tools or functions to which the API refers. API creation involves providing the groundwork for standard procedures, types, tools, GUI (graphical user interface) interaction methods, and database access rules that programmers will create. Create more applications that can use that API.

Things you should know: APIs are written for specific platforms or functions, and each API will have the programming language of the platform/device/site/service it is designed for.

#9. Software tool development

Not utilized by most consumers, but very significant in the software development industry, this sort of development creates tools for other software engineers to test (test) source code, even view Are their applications running properly? More than simply testing, this software development assures other developers’ source code complies with industry standards and is manageable and upgradeable. Developing programs to test other programs is no easy undertaking, yet tech giants like Microsoft and Google engage software developers to construct apps to test other programs. other projects while executing them.

Things you should know: Java, Python, C++

#10. Web development

The bird that lays golden eggs for future programming generations. Web development entails providing lines of hypertext that users may still peruse in their browsers while sipping their morning coffee. It is diversified, with levels of intricacy.

– “Hello World” – Anyone who has programmed the Web knows it.

Today’s web development is exploding due to the rise of new web technologies and Application Programming Interfaces (APIs) that enable websites to “package” more beneficial features. Today’s web can provide ‘apps’ that feel natural, because browsers are more than just a URL bar and an Ad Blocker.

This implies that everything you view in Chrome, Safari, and Edge is web-based.

Things you should know: HTML, Javascript, Django, C/C++, ASP.NET, PHP, Python, Ruby, Rails, etc.

Digital content: Ten Tips for Writing Great Website Content 

The first sentence that came to mind when I was writing this essay was how to capture your attention and demonstrate the article’s usefulness. Will try to use your 15 seconds for these first lines. Perhaps I’ve succeeded. 

Whether you’re a professional journalist or just starting out, there’s a lot to learn about web content writing. Capturing your reader’s interest from the first sentence is only the tip of the iceberg. 

So, what does an excellent article require? What do I need to do to publish a decent post on my website? This article will provide answers to these two queries. Let’s get started! 

What is web content? 

Web content refers to all digital content displayed on your website. There are two main types of content: pages and posts. In this essay, I’ll focus on Page content, which is typically used to introduce and offer items or services. These are the things that will direct your website visitors, explain your brand concept, and inform them about your services. Typically, the key pages are Home, About, Services, Products, and FAQs. 

So what makes good website content? 

Your website’s content must match potential customers’ search intent. You want to assist them improve their purchase experience, so subscribe to your blog or join your mailing list to receive updates. 

45066 10 Meo De Viet Noi Dung Website Hay 1 Digital Content: Ten Tips For Writing Great Website Content 

How to write good content for the website? 

First, I can only say, “Pay attention to strategy and planning.” You must define the goals and objectives of the website you wish to create. And here are ten tips for your reference: 

#1. Determine the goal of the article 

Sure, you’ll have to understand your end aim. Knowing your final goal helps you sketch out ways to accomplish that goal.    

In actuality, you’re creating web content to assist your firm develop in some way. That is the biggest aim, but in order to reach it, you must also set lesser ones. Those are fairly particular articles, so having them all has some value. Adding little values will result in a greater value. 

So what might your goal be? 

  • Is the website designed to offer things or services? 
  • Is it geared at increasing traffic with the goal of increasing advertising or sponsorship revenue? 
  • Is it designed to attract new customers and generate leads? 
  • Is the main purpose to acquire subscribers or to build a community network? 
  • Could the article possibly be an excellent lead-in to more important articles? 

#2. Identify your target audience 

Assume attracting customers is your primary goal. Knowing your audience is essential for determining the best techniques. The more you know about your potential consumers, the more likely you are to convert (or increase conversion rates) them into customers. 

To write copy that appeals to potential customers, you need to understand how people think: 

  • Who visits your website? 
  • What problems do they have to solve? 
  • What search keywords will they type into the search bar? 

If you can learn to write in a style that your future clients look for, you’ll begin to attract attention and interest. And if you can address their precise questions, you can convert them into loyal readers and paying customers. 

#3. Learn from competitors 

A simple principle states that if you have more than your competitors, you win. This means that if your opponent discusses something important, you should likewise discuss it positively. 

I’m certain your competitors are doing the same thing to you. Web content can be viewed as a conflict. Don’t let your opponents to keep you from reaching the top. 

#4. Pay more attention to the first lines 

Don’t ask me why, but remember the term “love at first sight”. So, won’t readers start with your title and a few initial lines? Many of them will be immediately interested after reading your opening lines. 

Let’s begin your article with some interesting stuff. And it’s better to keep good stuff on your head than not be noticed at all. 

#5. Arrange the layout properly 

Readers’ psychological development varies greatly, but the majority of them want an article that is simple to read, implying that they comprehend as much as they read. 

A reasonable layout improves the article’s coherence and makes it easier to pique readers’ interest and curiosity. These are also the things you should do: be curious and feel respected. 

#6. Respect instead of a view-seeking article

What do you think of the article’s messiness? The article’s title is exciting, but its content is not. It’s my fault, and the grammar is so incorrect. 

Very terrible. That is the word that can be employed in this context. 

I simply highlighted those dumb mistakes above, so please avoid them and do not follow them! 

#7. Find ways to motivate readers to take action

It would be quite annoying to complete reading an item and then switch it off or go on to the next one. If it were me, I would want to save anything like a mood or a compliment, or even click and call right away to schedule a service. 

If you find it interesting, please like it! 

If you find it beneficial, please share! 

If you see any flaws, please leave a comment! 

I learned these sentences from social networking forums. But it appears fairly classic. 

#8. Make articles more intuitive 

Did you realize that people recall visuals better than words? They are also more quickly impressed when viewing an image rather than reading a full novel. Simple and understandable because they may not have much time, and human eyes have been adapted to see images since ancient times. 

Perhaps I just made up a new reality about the human eye? 

Anyway, let us spice up your website a little. Some suggestions from my colleagues are as follows: 

  • How about adding an image to make it a little more interesting? 
  • The essay resembles a textbook; how about making it more colorful? 
  • Or check if anyone is interested in some fun quizzes. 
  • It is preferable to replace it with images wherever possible. 

Should it be? I’m not sure, but it probably requires a vivid imagination and a bit more inventiveness. 

#9. Search optimization 

That’s right, we need to show that Google or Bing likes our article, correct? 

How to start? That said, it’s still a disaster. The text is easy to read – meaning the sentences are brief and the paragraphs are not too long. Which is a clear and extremely informative structure, ….. 

And pay attention to the following: 

  • Keywords appear in both the main title and the subheadings. Need 5-10 keywords in the heading tags (i.e., H1 is the major, the rest are secondary: h2, h3,…) 
  • Website description: Must be detailed in about 160 characters, including spaces. There should also be keywords in there. Including a few exciting words is even better. It encourages users to click on your link rather than your competitors. 
  • The URL is short enough and must include keywords. Help your readers grasp what is on the page. 
  • Include relevant and valuable links. This approach, you will encourage users to stay on the site longer, resulting in an increase based on Google’s forecasts. 
  • Optimize your visual content. Resize photos to help websites load faster, and include keyword-rich alt tags. 

Ultimately, “Keywords” must appear throughout the essay, and the following are all dependent on it. 

#10: Don’t let your content become stale 

It sounds old, but it is indeed old. You should go in every now and then to renew it, just like you would with cosmetics. This is great since search engines love it. 

In actuality, any knowledge can be modified or enhanced. In addition, the content should be updated rather than dying in the loneliness of old age. 

Conclusion

This article’s state changes abruptly. Who knows, maybe you’ll enjoy it and read all the way through. 

Content writing: Needs and solutions 

Content is a type of commercial asset. The worth of this type of asset is difficult to quantify, but it can be compared to the business performance of enterprises who rely on the content. 

Many organizations today rely solely on content to survive. So, for them, content is at the heart of their life, and it can also represent the worth of the entire firm. Take Facebook, for example. 

Service providers have also paid more attention to content, and comparing the website content of a top four law firm in Vietnam to a top four law firm in the United States reveals a significant difference. Of sure, the value of American enterprises will be significantly higher. 

As a result, the content will reveal some of the business’s strengths. 

Why is it necessary to write content? 

As previously said, content is a true commercial asset. Content enables organizations to introduce their best features to customers by: 

  • Through verbal communication. 
  • TV shows 
  • Advertisements 
  • Promotional events 
  • Articles on the website 
  • Marketing documents 

If you don’t have content, you won’t be able to conduct any sales activities, and no one will know who you are. 

45097 Viet Noi Dung Nhu Cau Va Giai Phap 1 1 Content Writing: Needs And Solutions 

6 types of content necessary for a business 

  1. SEO: optimizes search engine rankings. 
  2. Writing SMO content: helps you look better on social media. 
  3. Website content (web copy): Allows you to introduce your organization, services, products, etc. on the Internet in your own unique manner. 
  4. Email marketing content: Email advertisements that introduce products, services, or communication events must always have proper content. 
  5. Landing page: A website that offers more general information for a specific job, such as an in-depth introduction to a service or product. 
  6. Blog & News: larger and more diverse than news stories and blogs. This article is written in blog format, which helps to enhance conversion rates and attract people to your website’s content. 

Choose employees or content providers? 

In addition to dedicated staff, a medium-sized business should have 5-7 content suppliers working on its blog. 

Using a content provider is also more efficient because you can scale up and down faster. Best of all, you’ll realize right away that you’ll save money in the long run because suppliers and consultants are typically less expensive and more reliable than full-time employees. 

More and more organizations rely on content writers to generate leads and increase sales. They immediately assembled a massive workforce that was pre-trained, experienced, and professional. 

So, here are 5 advantages of choosing a supplier: 

  1. Quickly assemble a team of skilled writers. 
  2. Quantity is adjustable and based on necessity. 
  3. There is no need to recruit, train, and supervise each individual. 
  4. More faithful and stable. 
  5. Lower costs and increased budget flexibility. 

          Advice: 

          With your blog strategy, you should explore employing additional suppliers to create posts rather than establishing a full-time team because the cost is lower. 

          Why is having the correct localization approach important? 

          Localization is an essential component of any international expansion strategy. It will go hand in hand with company globalization and is essential for efficiently interacting with new markets and attaining brand success. 

          First, what is localization? 

          Simply put, localization is the process of customizing a product or content for a specific region or market. In this article we will cover content localization. 

          In fact, the term “indigenous” captures the essence of culture: how people perceive and accept a new problem. And culture is undoubtedly the most important consideration for localization projects to succeed. 

          Although the terms are frequently used interchangeably, translation is just one of many components involved in the localization process. A successful localization strategy employs a variety of techniques, including translation, to ensure that you can effectively target your new global audience. 

          What is a localization strategy? Where do I start? 

          Before you get started, you need a well-thought-out localization strategy – one that aligns your localization initiatives in support of your overall business goals. 

          A localization strategy is how a company tailors its messaging to a specific consumer culture. When entering a new market, the first thing you need is a website, social media channels, marketing campaigns, videos, etc. that can be understood locally.  

          A localization strategy can be a single task or it can include a complex, comprehensive series of actions to help you enter new markets. And your goal is to make any necessary modifications to tone, image, and subject matter to successfully connect with local customers. 

          45267 Tai Sao Chien Luoc Ban Dia Hoa Dung Huong Quan Trong 1 Why Is Having The Correct Localization Approach Important? 

          Why is the right localization strategy important? 

          Now think about how you would sell your products in the Japanese market. You have many ways such as e-commerce, selling through partners, opening direct sales channels. And no matter what your sales tool is, you will definitely still need marketing and advertising. So your sequence could be as follows:  

          • First you need to create a marketing plan. 
          • You will need to build content for your marketing plan. 
          • You will need to make sure Japanese people understand the exact values you will bring to them. 
          • Your team needs to know how to motivate them to use the product through images, articles, videos, and trends, … 
          • Measuring and customizing your strategy is a necessary action. 

          In order for Japanese people to understand and buy your products, do you know how they perceive and receive your products? If on the right track, the conversion rate from acquisition to adoption will be higher and of course you will be more successful. On the contrary, you may fail, but many Vietnamese companies are failing right in the Vietnamese market. That is the task of localization. Professional localization processes will help your product get closer to the emotions of target consumers. They are receptive because you are speaking the way they think and they listen. The issue of cultural conflict has been thoroughly resolved. 

          Difference between subtitles and captions 

          We are currently in the era of video communication. So it’s more crucial than ever to make your videos accessible to everyone. 

          Captions and subtitles can help your video reach a wider audience.These two names are commonly used interchangeably, indicating that they have the same aim and function similarly. However, they have distinct characteristics. 

          Subtitles 

          Subtitles are direct translations of a video’s dialogue, typically into another language. Human voices in videos or audio will be translated and displayed concurrently. 

          You may watch Korean, Chinese, and Hollywood movies on Netflix, all of which are subtitled in Vietnamese and many other languages. 

          Producers and publishers understand that their Internet viewers come from all over. They also saw right away that this was an excellent opportunity to boost content sales or advertising on that content. Helping global readers understand the text is critical, and subtitles are an excellent solution. 

          Subtitles almost usually display at the bottom of the screen. 

          45335 Su Khac Biet Giua Phu De Va Chu Thich 1 Difference Between Subtitles And Captions 

          Caption 

          The caption specification is identical to subtitles, however it is exclusively used to display written language. This means that if the movie’s dialogue is in English, so will the captions. 

          Captions also provide additional information that subtitles do not. Captions typically identify background sounds, music, human voices, and other audio cues. They also do not always show at the bottom of the screen; they can shift around depending on the position of the sound source in the picture. 

          There are two kinds of annotations. Open captioning is a sort of caption that is permanently embedded in a video file. Another sort of caption is a close caption; viewers can enable and disable captions in the options box. 

          They help your videos stand out 

          These features not only increase the reach of your films, but they also help you generate eye-catching material naturally. In today’s congested social feeds, where viewers must scroll through videos to see if they are relevant to them, captions are frequently used to judge whether or not a video is engaging. And if they find your information useful, they will stop what they are doing to watch. 

          Sinovac-CoronaVac COVID-19 Vaccine: What You Should Know 

          WHO’s Strategic Advisory Group of Experts (SAGE) has published interim recommendations for using the Sinovac-CoronaVac vaccine in COVID-19 prophylaxis. 

          Who should be prioritized for vaccination? 

          Healthcare professionals at high risk of exposure, as well as the elderly, should be given priority for immunization. According to current recommendations, the Sinovac vaccination should not be administered to anyone under the age of 18. 

          Should pregnant women be vaccinated? 

          Currently, there is insufficient data to assess the effectiveness and dangers of the Sinovac-CoronaVac (COVID-19) vaccine on pregnant women. However, this is an inactivated vaccine containing adjuvants that have been shown to be safe, especially in pregnant women, and are widely used in other vaccinations such as Hepatitis B and Hepatitis B vaccines. Tetanus. The Sinovac-CoronaVac (COVID-19) vaccine is projected to be as effective in pregnant women as it is in non-pregnant women of comparable age. 

          The World Health Organization recommends that pregnant women get vaccinated against COVID-19 if the benefits outweigh the hazards. To assist pregnant women in the assessment and decision-making process, they should be given information regarding the risks of COVID-19 during pregnancy, the benefits of vaccination in light of the local epidemic, and other relevant information. The World Health Organization does not promote pregnancy testing prior to vaccination, nor does it advise delaying or terminating pregnancy for vaccine purposes. 

          Other vaccination subjects 

          Obesity, heart disease, and lung disease have all been identified as risk factors for serious COVID-19 problems. This group of persons should be vaccinated as soon as possible. 

          People who have already been infected with COVID-19 are also eligible for vaccination. However, vaccinations can be delayed for up to 6 months following SARS-CoV-2 infection. The above time period can be reduced when new and more dangerous variations circulate. 

          The vaccine’s efficacy in breastfeeding women is likely to be comparable to that in other adults. Breastfeeding mothers should be vaccinated against COVID-19 just like everyone else, and they do not need to cease breastfeeding following vaccination. 

          People infected with HIV or immunocompromised by COVID-19 are at a higher risk of serious consequences. This is the group of persons who should get vaccinated. 

          56261 Vac Xin Sinovac Coronavac Covid 19 Nhung Dieu Ban Can Biet 1 Sinovac-Coronavac Covid-19 Vaccine: What You Should Know 

          Who should not be vaccinated? 

          Individuals who have experienced anaphylaxis to any component of the vaccine should not be immunized. 

          People who have been diagnosed with COVID-19 via PCR should not be vaccinated until they have recovered and met the requirements for leaving quarantine. 

          People with body temperatures higher than 38.5°C should postpone vaccination until the fever subsides. 

          Recommended dose 

          SAGE recommends that each participant take two doses of Sinovac-CoronaVac vaccination (0.5 ml each) by intramuscular injection. The WHO recommends that the two shots be spaced 2-4 weeks apart. 

          There is no need to repeat the immunization if the second injection occurs fewer than two weeks after the first. If the time between two doses exceeds four weeks, the second dose should be given as soon as feasible. 

          Compare Sinovac-CoronaVac vaccine with other vaccines 

          Overall, all vaccinations on the WHO Emergency Use List are highly effective in avoiding severe COVID-19 and lowering the chance of hospitalization for COVID-19. 

          Is Sinovac-CoronaVac vaccine safe? 

          After thoroughly analyzing the quality, safety and efficacy of the Sinovac-CoronaVac vaccine, SAGE recommends the vaccine for people 18 years of age and older. 

          There is currently limited data on the vaccine’s safety in persons over the age of 60. Countries contemplating utilizing this vaccine to vaccinate persons over the age of 60 should conduct ongoing safety monitoring. 

          How effective is the vaccine? 

          A phase 3 trial in Brazil found that among people who received two doses of Sinovac-CoronaVac vaccine separated by 14 days, 51% were free of symptomatic SARS-CoV-2 infection, 100% were free of severe COVID-19 symptoms, and 100% did not need to be hospitalized after 14 days from the second injection. 

          Is Sinovac-CoronaVac effective against new strains? 

          Observational studies in Brazil have shown that Sinovac-CoronaVac is effective against both P.1 and P.2 strains. Currently, SAGE recommends using the Sinovac-CoronaVac vaccine. 

          Does Sinovac-CoronaVac prevent infection? 

          There is presently no solid evidence showing how the Sinovac-CoronaVac vaccine affects virus transmission or shedding. 

          (According to WHO) 

          AstraZeneca’s COVID-19 vaccine: What You Should Know 

          AstraZeneca’s Covid-19 vaccine. In this post, we will learn from WHO specialists about the most widely used vaccine in the world. 

          Currently, the community has many questions concerning the AstraZeneca Covid-19 Vaccine. In this post, we’ll look at what WHO experts have to say about the Oxford/AstraZeneca Covid-19 vaccine. This is also one of the most commonly used vaccines in the world. 

          Who should be prioritized for the AstraZeneca Covid-19 vaccine? 

          While vaccination supplies are limited, WHO recommends prioritizing health care workers at high risk of exposure, as well as older persons aged 65 and up. 

          Who other than the priority groups listed above can receive AstraZeneca Vaccine? 

          Vaccination is suggested for persons with underlying medical problems known to increase the risk of significant consequences, including obesity, cardiovascular disease, respiratory disease and diabetes. 

          Although further research is needed in people with HIV, autoimmune disorders, or who are immunocompromised, people in this group are recommended to be vaccinated after receiving information and advice. 

          COVID-19 survivors can receive the vaccine. Individuals may wish to postpone their COVID-19 vaccination for up to six months from the time of SARS-CoV-2 infection in order to accommodate those who may require the vaccine immediately. Priority should be given to obtaining the vaccine. 

          Breastfeeding mothers can get vaccinated if they are in a priority vaccination category. The WHO does not advocate discontinuing nursing following vaccination. 

          Tiem Vac Xin Astrazeneca Covid 19 Tai Vietnam Astrazeneca'S Covid-19 Vaccine: What You Should Know 
          Image of AstraZeneca COVID-19 vaccination in Vietnam

          Should pregnant women be vaccinated with AstraZeneca Covid-19 Vaccine? 

          Although pregnancy increases women’s risk of severe COVID-19, there is insufficient research available to assess the vaccine’s safety while pregnant. 

          Pregnant women may be vaccinated if the vaccine’s benefits outweigh the risks. 

          As a result, pregnant women who are at high risk of SARS-CoV-2 exposure (for example, healthcare workers) or have comorbidities that enhance their risk of severe sickness may be vaccinated. Vaccination on the advice of a specialist. 

          Who is AstraZeneca Covid-19 vaccine not recommended for? 

          People who have previously experienced severe adverse reactions to any component of the vaccine should not be immunized. 

          Not recommended for those under the age of 18. Wait for the findings of further investigations. 

          What is the recommended dose of AstraZeneca Vaccine? 

          The suggested dose is two intramuscular injections (0.5mL each) spaced 8 to 12 weeks apart. 

          More research is needed to determine the possibility of long-term protection following a single dose. 

          Is the AstraZeneca Covid-19 vaccine safe? 

          Two versions of the vaccine developed by AstraZeneca-SKBio (South Korea) and the Serum Institute of India have been added to the WHO emergency use list. The European Medicines Agency (EMA) assessed the vaccination during its SAGE review. 

          The EMA has thoroughly assessed the data on the vaccine’s quality, safety, and effectiveness, and has recommended conditional marketing permission for people aged 18 and up. 

          The Global Advisory Committee on Vaccine Safety is a group of specialists who provide independent and authoritative advise to WHO on the topic of safe use of vaccines, receiving and reviewing reports of adverse events. Suspected safety event with possible international repercussions. 

          How effective is the AstraZeneca Covid-19 vaccine? 

          The immunogenic vaccination AZD1222 for COVID-19 was 63.09% effective against symptomatic SARS-CoV-2 infection. 

          Dosing intervals of 8 to 12 weeks increase vaccine effectiveness. 

          Is the AstraZeneca Covid-19 vaccine effective against new variants? 

          SAGE has analyzed the known evidence on vaccine effectiveness in a variety of scenarios. SAGE presently supports using the AZD1222 vaccine under the WHO Priority Pathway, even if the viral variations are present in a country. Countries should evaluate the risks and advantages based on their epidemiological situation. 

          The preliminary findings emphasize the critical need for a coordinated approach to monitoring and analyzing variations and their potential impact on vaccine efficacy. As new data becomes available, WHO will update its recommendations. 

          Does the AstraZeneca Covid-19 vaccine prevent infection and transmission? 

          There is no meaningful evidence about the impact of AZD1222 on virus transmission or shedding. 

          At the same time, it is critical to continue and strengthen public health measures such as mask use, avoidance of contact, hand washing, respiratory tract cleansing, avoidance of crowds, and adequate ventilation. 

          As of April 19, 2021, the AstraZeneca vaccine is both safe and effective in protecting people from the most significant dangers of COVID-19, such as death, hospitalization, and severe sickness. The Council of International Organizations for Medical Sciences categorizes the occurrence of adverse effects from medications and vaccinations as follows: 

          • Very common > 1/10 
          • Common (frequent) > 1/100 and < 1/10  
          • Uncommon (infrequent) > 1/1000 and < 1/100  
          • Rare > 1/10000 and <1/1000 
          • Very rare <1/10000 

          (According to WHO) – See original  here 

          Moderna COVID-19 (mRNA-1273): What You Should Know 

          WHO’s Strategic Advisory Group of Experts (SAGE) has published interim recommendations for using the Moderna COVID-19 vaccine (mRNA-1273) in epidemic prevention. 

          Who should be prioritized for vaccination? 

          Vaccination should be emphasized for healthcare personnel, the elderly, and groups disproportionately affected by COVID-19. 

          Other priority subjects 

          People with chronic lung disease, heart disease, obesity, diabetes, liver disease, and HIV have been recognized as having a significant risk of serious consequences if infected with COVID-19. This group of persons should be vaccinated as soon as possible. 

          Immunocompromised individuals are also a priority group. Although further research is required to achieve more specific and accurate conclusions, immunocompromised people can be immunized against COVID-19 after receiving information and advice. 

          HIV patients who get COVID-19 are at risk of serious consequences. Individuals who have tested positive for HIV should be given information and counseling prior to vaccination. 

          People who have previously been infected with COVID-19 are also eligible for vaccination. However, immunization may be delayed for up to 6 months following SARS-CoV-2 infection. 

          The vaccine’s efficacy in breastfeeding women is likely to be comparable to that in other adults. Breastfeeding mothers should be vaccinated against COVID-19 just like everyone else, and they do not need to cease breastfeeding following vaccination. 

          Should pregnant women be vaccinated? 

          The World Health Organization recommends that pregnant women get vaccinated against COVID-19 if the benefits outweigh the risks. To assist pregnant women in the assessment and decision-making process, they should be given information regarding the risks of COVID-19 during pregnancy, the benefits of vaccination in light of the local epidemic, and other relevant information. The World Health Organization does not promote pregnancy testing prior to vaccination, nor does it advise delaying or terminating pregnancy for vaccine purposes. 

          Who should not be vaccinated? 

          Individuals with a history of severe allergic reaction to any component of the vaccine should not receive the Moderna vaccine or any other mRNA vaccine. 

          Elderly people are prioritized for vaccination due to the high risk of severe disease and death. However, for elderly people with particularly weak health and a prognosis of less than 3 months to live, specific assessment is needed. possible in each case. 

          According to current research results, do not vaccinate people under 18 years of age with the Moderna vaccine. 

          Recommended dose 

          SAGE recommends that each individual receive 2 doses of Moderna mRNA-1273 vaccine (each 100 µg, 0.5 ml) 28 days apart, which can be increased to 42 days if necessary. 

          Is Moderna mRNA-1273 vaccine safe? 

          On April 30, the World Health Organization added the Moderna vaccine to the emergency use list after assessing its quality, safety, and effectiveness. The European Medicines Agency (EMA) also approved the use of Moderna throughout Europe after carefully reviewing evidence on the vaccine’s quality, safety, and effectiveness. 

          SAGE recommends that vaccine recipients remain at the vaccination facility for at least 15 minutes after injection. People who experience severe allergic responses immediately following the first injection should not receive the second injection. 

          How effective is the vaccine? 

          The Moderna vaccine provided approximately 94.1% protection against COVID-19 beginning on day 14 after the first shot. 

          Is Moderna effective against new strains? 

          According to current findings, novel SARS-CoV-2 variants, such as B.1.1.7 and 501Y.V2, do not impair the efficiency of the Moderna mRNA vaccine. The monitoring, collection, and analysis of novel variations and their impact on COVID-19 diagnostic and treatment effectiveness, as well as vaccination effectiveness, is ongoing. 

          Does Moderna prevent infection? 

          We don’t know if immunizations can protect us from infection and reduce the chance of spreading the disease to others. People who receive vaccinations are immune for several months, but there is no proof that the protection lasts indefinitely. These concerns are still being investigated. 

          (According to WHO) – See original  here 

          Pfizer BioNTech (BNT162b2) COVID-19 Vaccine: What You Should Know 

          WHO’s Strategic Advisory Group of Experts (SAGE) has published interim recommendations for using the Pfizer BioNTech (BNT162b2) vaccine in COVID-19 prevention. 

          According to SAGE, Pfizer-BioNTech COVID-19 mRNA is a safe and efficacious vaccination. The first goal today is to vaccinate medical workers at high risk of exposure, followed by the elderly, before expanding vaccination to the rest of the community. 

          Who should be prioritized for vaccination? 

          Healthcare professionals at high risk of exposure, as well as persons over the age of 65, should be given priority for immunization. 

          Other priority subjects 

          People with high blood pressure, diabetes, asthma, lung, liver or kidney illness, as well as chronic infections are identified as groups at increased risk of serious effects if infected with COVID-19. This group of people is suggested to be immunized as soon as possible. 

          Immunocompromised individuals are also a priority group. Although further research is required to achieve more specific and accurate conclusions, immunocompromised people can be immunized against COVID-19 after receiving information and advice. 

          HIV patients who get COVID-19 are at risk of serious consequences. Individuals who have tested positive for HIV should be given information and counseling prior to vaccination. 

          People who have previously been infected with COVID-19 are also eligible for vaccination. However, immunization may be delayed for up to 6 months following SARS-CoV-2 infection. 

          The vaccine’s efficacy in breastfeeding women is likely to be comparable to that in other adults. Breastfeeding mothers should be vaccinated against COVID-19 just like everyone else, and they do not need to cease breastfeeding following vaccination. 

          Should pregnant women be vaccinated? 

          The World Health Organization recommends that pregnant women get vaccinated against COVID-19 if the benefits outweigh the risks. To assist pregnant women in the assessment and decision-making process, they should be given information regarding the risks of COVID-19 during pregnancy, the benefits of vaccination in light of the local epidemic, and other relevant information. The World Health Organization does not recommend pregnancy testing prior to vaccination, nor does it advise delaying or terminating pregnancy for vaccination purposes. 

          Who should not be vaccinated? 

          Individuals who have previously experienced severe adverse reactions to any component of the vaccine should not be immunized. 

          There is presently no data on the vaccine’s efficacy and safety in children under the age of 12. Until these data are collected and analyzed, children under the age of 12 should not be immunized with the Pfizer COVID-19 vaccine. 

          Should adolescents be vaccinated with the Pfizer vaccine? 

          In phase 3 trials with youngsters aged 12 to 15, the Pfizer vaccine was found to be both extremely effective and safe. This result gives countries more confidence in administering the Pfizer vaccine to people aged 12 and up. 

          Evidence indicates that teenagers, particularly older youngsters, are just as capable of transmitting the SARS-CoV-2 virus as adults. WHO recommends that governments only consider administering the vaccine to children aged 12 to 15 years after obtaining high 2-dose vaccine coverage rates in priority populations. 

          Children 12-15 years old with underlying medical disorders that place them at high risk of serious illness if they develop COVID-19, along with other high-risk populations, can be vaccinated. 

          Recommended dose 

          According to WHO standards, the Pfizer vaccine begins to have a protective impact 12 days after the first injection, but the complete protective effect is only effective after 2 vaccinations, with an interval between the 2 doses. nose from 21-28 days. 

          Is the Pfizer BioNTech vaccine safe? 

          On December 31, 2020, WHO added the Pfizer BioNTech vaccine to the emergency use list and approved it for use in persons over the age of 16 following a thorough evaluation of its quality, safety, and efficacy. 

          How effective is the vaccine? 

          The Pfizer BioNTech vaccine is 95% effective at protecting against COVID-19. 

          Is Pfizer BioNTech effective against new variants? 

          Based on trial data, SAGE found that the Pfizer BioNTech vaccine is efficient in preventing viral mutations. 

          Does Pfizer BioNTech prevent infection? 

          There is presently no solid data to show how the Pfizer BioNTech vaccination affects virus transmission or shedding. 

          (According to WHO) – See original  here 

          Strategies for increasing conversion rates through product descriptions 

          What do we need to do to convert visitors into purchasers after creating a market-appropriate product and a solid marketing strategy? When we reach the stage of stable revenue, we must pay more attention to the language of communication in order to promote sales. This includes setting appropriate rates and publishing appealing promotional images. 

          Unlike physical stores or sales programs, we cannot utilize vocal explanations of product advantages and instructions, but can only communicate through product descriptions. However, if you know how to use it correctly, it can make clients linger for hours in front of your goods. 

          Why should we focus on product descriptions? 

          Many buyers are attracted by images and prices, but if the description is not to their liking, they will quickly lose interest. Product descriptions greatly influence customer perceptions, and often these perceptions are difficult to change. 

          First impressions can have an even bigger impact in eCommerce where just one click is enough to lose you a customer. 

          Here are the basic characteristics that constitute a good product description: 

          • Attractive title: Don’t just list the product’s ingredients in general. Describe carefully, using expressive words that evoke the reader’s desire to buy. 
          • Easy-to-see images: This is essentially a product demonstration to potential customers, so you need to make sure to have clear and beautiful images. 
          • Ingredient details: To help customers make purchasing decisions, you need to provide detailed product characteristics. If shoppers are targeting a certain characteristic, they can immediately see whether your product meets their requirements or not. 
          • Attractive presentation: Most readers will skim a page (usually within 5–10 seconds). With such a short time, the way the text is presented becomes extremely important. You can use an ingredient comparison table or infographic (information graphic) to help target customers get the information they need in the shortest time. 

          You will need to attract customers through your description to entice them to buy the product through a “strategic marketing plan”. 

          Tips for writing product descriptions 

          Writing an effective product description is a vital component of any strategic marketing plan. Product descriptions should be included in your business marketing campaign as a step in achieving your objectives and implementing your overall marketing strategy. 

          Here are five tips to make your product descriptions stand out and help achieve your marketing goals. 

          46856 Mot So Meo Tang Ty Le Chuyen Doi Thong Qua Mo Ta San Pham 1 1 Strategies For Increasing Conversion Rates Through Product Descriptions 
          Some tips for writing product descriptions

          1. Understand the target audience

          Identifying your audience is an essential part of your marketing strategy before you start writing product descriptions. Keep these questions in mind: 

          • Where do buyers or businesses find your store? 
          • What are their interests? 
          • What was it about the store that attracted them? 
          • How would a customer or business describe the product to a friend? 
          • What product features interest buyers or businesses the most? 

          A very good strategic marketing example is The Salty Lady. This brand understands its customers very well, this is shown right in the product description. 

          Their strategic marketing strategy targets people who want to sleep better and who want to lead a healthy lifestyle. Their target customers want to reduce headaches and anxiety caused by everyday electronic products. 

          The Salty Lady has done the research, developed the marketing strategy and provided key features that match the buyer’s personality. This means you must put product benefits first. 

          1. Focus on product benefits

          Many business owners believe that their items have the best features on the market. While product attributes are important in the description, customers also want to know what the product can achieve for them. 

          Your product may have the most recent features or be of higher quality than competitors, but most customers are unconcerned about such issues. Customers consider what the product does for them. As a result, you must describe the product’s usefulness rather than its actual functionality. 

          David Ogilvy – “The Father of Advertising” once said “Consumers don’t buy products, they buy product benefits.” 

          A purchase must have a purpose, whether for convenience, style, or as a useful item. Individual traits are less important than the total value they may offer the buyer. customers purchase products for the benefits they give; hence, to successfully attract customers, you should develop content that strikes a balance between describing features and explaining their implications. 

          For example, glycolic acid is an exfoliant. You should discuss the substance’s efficacy in removing contaminants, oil, and makeup residue. These are the exact words your target clients want to hear. 

          1. Help customers absorb information as quickly as possible

          A study of online reader behavior found that only 16% of individuals thoroughly read product introductory text, while 79% scan the entire page. You should spend time and money creating content for the 79% of people that seek and gather information in the lowest amount of time. 

          Your product description needs: 

          • Use short sentences: Since this is not an essay, the description should be succinct and easy to read. 
          • Use bullet points: Select the benefits you wish to highlight and arrange them in order of significance. This ensures that readers notice the major benefits first, before moving on to additional content. 
          • There is white space: Many readers dislike articles with much text. Consider the layout and utilization of white space. 

          Invest in short product videos: According to studies, 7 out of 10 people have a more positive perception of a business after seeing a video. They cut the quantity of text required while providing a wealth of information in a matter of minutes. 

          1. Increase credibility through social platforms

          People are more likely to purchase a product if it is recommended by friends, family, or through social media. This is straightforward when buying in person, but more challenging online. 

          The International Journal of Information Management once stated that online product introduction (OPR) enhances the client buying experience. 

          Furthermore, this strategy promotes long-term consumer ties. When customers are unsure what to buy, they are more inclined to select a product depending on the amount of good evaluations. 

          A recent survey discovered that the typical individual reads ten evaluations – whether on-site or via social media – before considering purchasing from an online business, and that 73% of readers only pay heed to reviews made within the previous month. 

          You should develop a product marketing strategy that allows customers to leave evaluations, influencing prospective customers. Encourage buyers to leave reviews and star ratings. The more reviews you have, the greater your trust. Encourage buyers to include images in their evaluations to ensure that they are verified and trustworthy. The amount of stars displayed on your page is a good indication of client satisfaction with your goods. 

          Hopefully, these marketing strategies will help you improve the quality of your content and boost the conversion rate on your sales page. When you begin writing, don’t just write a basic product description. Instead, put the consumer first and appear as though you want to share your product knowledge with them. Don’t be overly rigid, squeezing in a lot of tedious theoretical stuff. Instead, attempt to be creative and persuade them of the merits of your product description, hence increasing sales. 

          10 often misused English words and how to avoid them 

          Writing clearly and appealingly is not an easy task. Unless you have access to skilled authors or professional editors who can assist you in editing your content, utilize as few repetitious words as possible. 

          Have you noticed that you frequently use the same word in a variety of contexts, such as attending meetings, giving presentations, or conversing with friends? If that’s the case, it’s likely that you’ll continue to do so when producing documents. Repetition of words in normal speech is acceptable, but repetition of words in writing not only lowers the quality of the text, but also produces pain for the reader every time it “catches the eye”. People have a tendency to exaggerate, which leads to the usage of unnecessary words or phrases. 

          Concise, to-the-point information will help you deliver your message effectively, leading visitors to other content. Knowing which terms to avoid just addresses half of the problem; if no good alternative exists, you will be forced to stick with the old approach. In this post, we’ll alleviate some of your concerns by presenting alternate formulations for ten of the most often used English words, allowing you to increase the quality of your work and retain readers. 

          #1. STUFF 

          Stuff:  used to refer to a substance, material, group of objects, etc. when you do not know the name, when the name is not important or when it is obvious what you are talking about. (Oxford Dictionary) 

          “Stuff” has a broad meaning. This word does not specify what you own or how much. Unless you’re using an intimate term, don’t use “stuff,” but rather a more particular noun, such as “He had an absurd amount of Star Wars figurines.” 

          #2. WENT 

          The phrase “I traveled to the shops on foot” is far more appealing than “I went to the shops.” It explains where you’re heading and how you’ll get there. This writing style allows you to attract the reader’s interest while also developing the tale. 

          #3. NICE 

          The word “nice” has no stress. Using this word is like checking the “agree or disagree” box while participating in a poll. This is a safe, but less attractive choice. Because you have innumerable other, much more thorough ways to explain the same occurrence or phenomenon. Try thinking about the item, person or scenario you want to describe, then try to include words like delightful, divine, attractive or well-mannered in your phrases. Nice, right? 

          #4. NEW 

          Everyone enjoys experiencing new things. With such connotation, “new” frequently indicates enthusiasm. However, “new” is unlikely to be an effective noun modifier. “Dave bought a new car” is an example. We know Dave owns a car, but we don’t know what kind of automobile it is—make, model, or size. Instead, “Dave bought a huge, top-of-the-line Mercedes” helps the reader imagine the object in question in greater detail. 

          #5. THINGS 

          Similar to “stuff”, the difficulty is that “things” is so simple to use that writers can get “lazy” and choose simple writing like “She had things to think about” or “He gathered up all his things” rather than spending the effort to write things. It is tough to come up with more specific statements like “He gathered all of the stationery on his desk.” This word provides readers with absolutely no information, therefore remove it as quickly as feasible. 

          #6. REALLY 

          “Really” is an excellent example of superfluous word stuffing when writing content. In most circumstances, simply removing this word will not alter the sense of the phrase. On the other hand, its inclusion in the sentence makes it less persuasive. Instead, use stronger, more passionate terms. For example, “Jim really wanted a drink” can be translated as “Jim yearned for water”. 

          #7. IMPORTANT 

          “Important” is frequently used in emails. Nowadays, it appears that everything is considered significant, resulting in the presence of “important” everywhere. That is the fundamental difficulty. Because it is seen so frequently, “important” gradually loses its significance. We are so “hardened” to it that we no longer feel the urgency that it should express. As a result, alternative ways to indicate importance and urgency are required, such as “urgent attention required” or “vital documents enclosed”. 

          #8. INTERESTING 

          Even an unattractive dog can be described as interesting. If you can explain why something is interesting, you don’t have to use the term. Readers want to know why anything is interesting. 

          #9. THINK 

          Another example of unconvincing language. Writers frequently use this word when they lack confidence, using it as a method to convey their point. To avoid using this term, the best option is to present specific proof and data gathered through research and statistics. After all, thinking and understanding are fundamentally distinct. Credibility is essential for content. And Google, like your readers, enjoys numbers and facts. 

          #10. BETTER 

          Everyone can improve. This article might have been written better, or an editor could have improved it. Even so, no one is sure what to do better. “Better” is frequently used as an excuse to avoid giving specific explanations. “You could improve the click rate of this article by writing a more engaging title” is a lot more helpful than “you could write a more interesting title to make the article better” . 

          Repeating words is tough to avoid, especially when you need to produce a great amount of information in a short period of time. In addition to the ten words discussed in this article, there are hundreds of more commonly misused words and phrases that you should be aware of. Hopefully, after reading this post, you will have a better understanding of how to protect yourself from uninteresting expressions that are out to harm your work. 

           

          E-commerce: Product warranty policy and practices for success 

          E-commerce is approaching its peak period. The world is using online purchasing channels more than ever before since registration obstacles are gradually being reduced, and new entrants are increasing competitiveness. Retailers are struggling to attract and keep customers. 

          The industry is expanding, and the rules are changing. New sales channels emerge as others fade into obscurity. According to HubSpot, 71% of customers no longer trust sponsored ads on social media. So, if you don’t try new things, you could be wasting money. 

          Merchants must provide differentiated, customer-centric platforms that encourage purchases and increase client lifetime value. More than ever, e-commerce enterprises must innovate and adapt or risk becoming outdated. 

          Get ahead with value-added services 

          For example, Amazon, Walmart, Best Buy, and other major retailers, offer customers a variety of options and value-added services, such as payment plans, shipping insurance, and product warranties. Over time, these services cost a huge amount, so only large retailers can offer them. 

          Companies are now aiming to provide value-added services to all retailers and end customers. These technology-first platforms provide premium shipping services, automated payment option installations (BNPL, finance, etc.), shipping insurance, and product warranty programs. 

          Product warranty plans, in particular, can help to boost customer loyalty and purchase intent. For example, Assurant, a worldwide risk management business, discovered that extended warranties enhance consumer purchasing intent by approximately 25%. Furthermore, effective consumer complaints can boost long-term brand loyalty, increasing the likelihood that customers would purchase further items and services. 

          What is product warranty? 

          Many different modes of product warranty exist. Typically, many products have a default warranty period of 6 months to one year if a manufacturing defect occurs; however, warranty plans have longer warranty periods. 

          Product warranties, often known as service contracts, guarantee the product’s operational condition for an extended length of time. There can be numerous types of product warranties, such as: 

          1. Extended warranty

          Extended warranty service contracts prolong the manufacturer’s warranty period. The warranty period of this type begins when the manufacturer’s defect warranty expires and then extends the warranty coverage to cover mechanical or electrical faults for a set period of time. 

          1. Warranty options

          These service contracts cover the product against specific damages or difficulties. Each warranty program will have unique terms. One common program is the unintentional damage from handling warranty, which covers damage caused by occurrences like drops, breakages, and liquid spills on the product. 

          With a product warranty, distributors can give more complete coverage to clients, alleviating customer anxieties about payment. It is worth noting that the programs are not mutually exclusive. 

          The iPhone’s warranty serves as a solid illustration. If the iPhone battery fails due to a manufacturer defect within one year of purchase, the manufacturer’s guarantee may cover it; however, the warranty does not cover damage caused by the incident. So, if you frequently drop your phone, you can purchase AppleCare, Apple’s warranty plan. AppleCare provides a crash warranty, so you won’t have to pay out of pocket if you drop your phone and fracture the screen. 

          Why is warranty important? 

          Customers demand warranties on the things they buy. This is obvious from the fact that the global extended warranty market was valued at $120.79 billion in 2019. 

          This market is estimated to be worth $169.82 billion by 2027, according to Allied Market Research. Clearly, market demand has driven warranties to become an essential feature in the e-commerce industry. 

          Offering a warranty can also help boost sales, according to Assurant’s Connected Decade report. An extended warranty for game consoles and streaming devices increases the likelihood of purchasing by 22%. This likelihood rises by 21% with smart TVs and DVRs. 

          The usefulness of a product warranty is clearly demonstrated, as are current trends. Consumers’ appreciation for extended warranties creates additional sources of profit and value for firms. 

          1. Protect the products

          Extended warranty provides consumers with piece of mind because it guarantees to remedy all issues that arise with the product, allowing customers to continue using their favorite products. Coverage can be adapted to a customer’s specific requirements for a particular product, for as animal biohazard coverage for equipment. 

          1. Quickly resolve problems

          Warranty service enhances customer perceptions, transforming the customer’s product experience from negative to positive. For example, for extended warranty support, clients can talk 24/7 with a virtual assistant that specializes in resolving concerns, promptly getting feedback, and returning products, converting unsatisfied customers into satisfied ones. This service can improve the relationship between customers and retailers. 

          1. Increase purchase conversion rate

          Consumers’ purchase trust grows when they realize that someone stands behind the thing they are considering purchasing. Customers appreciate the additional assurance, and it makes sense visually. 

          In reality, providing product warranties promotes sales conversions. BlendJet’s overall product purchase conversion rates climbed by 11% after it began giving Product Warranty Extensions. 

          1. Improve customer experience

          Excellent product warranties increase customer loyalty by transforming unpleasant situations into positive ones. Customers today require a variety of options from retailers. The growing number of payment choices now includes warranty services. 

          Product warranties also give distributors a way to get customers back. For example, while reporting a warranty claim, the customer will go to the distributor’s website and request a return. If a buyer purchases a replacement product, the vendor will receive new revenue. 

          This multi-touch engagement strategy adds a new significant touchpoint to the consumer journey. Positive customer interactions and transforming potentially bad encounters into positive ones can boost consumer loyalty to the brand. 

          46878 Dap Ung Nhu Cau Thuong Mai Dien Tu Bao Hanh San Pham 1 E-Commerce: Product Warranty Policy And Practices For Success 
          Improve customer experience

          Types of product warranties 

          Product guarantees have existed for a century. In 1919, AIG was the first corporation to offer these services to retailers. Until recently, product warranties were hampered by antiquated warranty claim procedures riddled with distribution issues. 

          Furthermore, the warranty claim process might take months to resolve, leaving customers disappointed. New technology will increase product warranties, allowing any distributor, regardless of size, geography, or product category, to provide product warranties. 

          Product warranties can take numerous forms: 

          • Replacement: These service contracts are ideal for everyday products that are reasonably priced. For example, replacing faulty headphones is easier than repairing them. 
          • Repair: These service contracts cover products with a value more than the cost of labor (for example, bicycles). 
          • Warranty term: These service contracts just extend the manufacturer’s warranty, ensuring that clients are covered beyond the warranty period. 
          • Basic warranty: these service contracts allow for extra adjustments, often extending the manufacturer’s warranty period and perhaps expanding warranty alternatives. These programs will take effect once the manufacturer’s warranty expires. 
          • Accidental Damage Warranty (ADH) – These service contracts cover additional damage to the product beyond the manufacturer’s warranty, such as drops and liquid spills. Because of their extensive reach, these programs are effective from the time of purchase. 

          With so many alternatives available, the distributor has the ability to tailor the insurance coverage not only to the goods but also to the consumer. 

          Covid-19 Q&A: Should those who have been infected with Covid-19 get vaccinated? 

          Are you wondering if it is important to vaccinate those who have been infected with COVID-19? Here, you can learn about professional scientific viewpoints. 

          People who were infected with Covid-19 but recovered may be asking if they still need to be vaccinated. With limited vaccine funds, should we focus on protecting individuals who have never been infected? In this post, we’ll look at whether those who have been infected with covid-19 should be vaccinated, as shared by Dr. Soumya Swaminathan, WHO Chief Scientist. 

          Should people who have been infected with Covid-19 get vaccinated? 

          In fact, after being infected with COVID-19, the human body will produce an immunological reaction. However, this will vary from person to person and depending on whether the person has a moderate or severe infection. Many studies have shown that if a person has just weak or no symptoms, the amount of antibodies produced will be quite low. So this is why it is still suggested to  vaccinate persons who have had COVID-19. The vaccine will work as a layer of protection to assist improve the immune system. 

          If we can still become infected and risk infecting others, what is the point of getting vaccinated? 

          There are 2 reasons why you need to get vaccinated. First, immunizations help stop you from being very ill if you are unlucky enough to get infected. You will lower your likelihood of needing hospitalization, intensive care, ventilation or, worst case scenario, death. As we know today, everyone is at risk. When infected with Covid, a typical healthy person is at 100% danger of death. That’s why we need to be vaccinated. Second, even while the vaccination cannot provide 100% protection, the odds of you getting infected and passing it on to others will be quite low. 

          We don’t want to become F0 and start a chain of infections. Controlling infection chains is also the foundation for illness prevention. As a result, decreasing infection rates, along with other preventive measures, is critical to successful epidemic prevention efforts. 

          Tiem Vac Xin Cho Nguoi Tung Nhiem Covid 19 Covid-19 Q&Amp;A: Should Those Who Have Been Infected With Covid-19 Get Vaccinated? 
          Vaccination should be given to people who have been infected with covid-19

          What distinguishes antibodies produced after COVID-19 infection from those produced following vaccination? 

          Natural immunity following infection varies from person to person and is impossible to predict. Meanwhile, the antigen dose in vaccinations has been standardized based on the findings of various clinical trials. So, when a person is vaccinated, we may be confident that their immune system will respond appropriately. This is the primary distinction between natural immunity resulting from infection and immunity generated by vaccinations. 

          Scientists are attempting to undertake trials to assess the immune response in vaccinated persons who have recovered from the disease, as well as the immunological effect of mixing two distinct vaccinations. These two combinations are expected to generate a significantly higher immune response than either infection or vaccination alone. 

          To be sure, we have to wait for actual data. The good news is that all current SARS-CoV-2 variants can be prevented from causing severe illness or requiring hospitalization using currently licensed vaccinations. 

          However, adopting personal precautions such as wearing masks, keeping a safe distance, maintaining hand cleanliness, and avoiding crowded locations (5K), as well as other social and public health measures that the government has been implementing, is very necessary until we achieve herd immunity. 

          In addition to immunization, each person’s self-awareness and compliance with preventive measures are critical in attempts to minimize infection rates in the community. 

          Reference from “ Science in 5 ” 

          Covid-19 Q&A: Vaccines and Delta Variants

          The Delta variety is raging in numerous countries. Are current immunizations effective in protecting us? Let’s find out in this article, which includes insights from Dr. Soumya Swaminathan, WHO Chief Scientist. 

          Are the existing vaccines effective against the Delta variant? 

          The Delta variant is the fourth variant identified by WHO as a source of concern. Because this variety is more transmissible than the previous variant and can fight against antibodies found in our bodies. This means that you will require a higher amount of antibodies to deal with this variant than the Alpha variant. The excellent news today is that the WHO has approved all vaccines for emergency use to help prevent disease progression, minimize hospitalization risk, and reduce mortality related to the Delta variant. 

          In nations plagued by the Delta variety, studies are being performed to demonstrate that vaccinated people are less likely to require hospitalization. And two shots are required to achieve full immunity against the Delta variant. Therefore, if you have access to WHO-approved vaccines, receive two doses as soon as possible to be protected against the Delta form and other variants of COVID. 

          What is the difference in the level of protection after one dose versus two doses? 

          As we all know, immunizations are not only meant to prevent infection, but also to assist keep the disease from worsening even if you are afflicted with COVID. Current vaccines perform admirably in this regard. While clinical efficacy reports for several vaccines range from 70 to 90%, the actual efficacy in preventing serious disease and lowering the risk of hospitalization is greater than 90%. 

          We all desire a vaccine that eliminates the chance of infection. However, there is currently no vaccine that offers 100% protection. That means you can contract COVID even if you’ve been vaccinated. What you should be concerned about here is whether the vaccine will help lessen the condition or cause no symptoms at all. 

          46900 Hoi Dap Covid 19 Vac Xin Va Bien The Delta 1 Covid-19 Q&Amp;A: Vaccines And Delta Variants
          The vaccination is intended not just to prevent infection but also to help prevent the disease from worsening even if you are infected with COVID.

          If we can still become infected and risk infecting others, what is the point of getting vaccinated? 

          There are 2 reasons why you need to get vaccinated. First, immunizations help stop you from being very ill if you are unlucky enough to get infected. You will lower your likelihood of needing hospitalization, intensive care, ventilation or, worst case scenario, death. As we know today, everyone is at risk. When infected with Covid, a typical healthy person is at 100% danger of death. That’s why we need to be vaccinated. Second, even while the vaccination cannot provide 100% protection, the odds of you getting infected and passing it on to others will be quite low. 

          We don’t want to become F0 and start a chain of infections. Controlling infection chains is also the foundation for illness prevention. As a result, decreasing infection rates, along with other preventive measures, is critical to successful epidemic prevention efforts. 

           

          10 text formatting symbols and how to replace them simultaneously in Microsoft Word 

          Those who frequently work with Word documents are certainly familiar with the find and replace function (search and replace – shortcut key combination is Ctrl+H). This function can search and replace hidden formatting symbols like tab tags, line breaks, and spaces, in addition to searching text content. Let’s discover how to improve your Word skills.

          Below are 10 hidden formatting symbols in MS Word documents:

          #1. TAB format symbol

          “Tab” is frequently used for page layout and text editing in Word. Allows users to set a default space (1.27 cm) by pressing the “Tab” key on the keyboard.

          The most prominent example is the spacing used in automatic numbering.

          Character code is ” ^t ” or ” ^9 “. You can use this character code to search for and replace any or all of the “tab” characters in a word document.

          Tab Symbol 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Tab symbol: Horizontal arrow, pointing to the right

          #2. Column break symbol

          In documents with many columns, you can use the “column break” character to break them up as you see fit. 

          You can utilize “Column break” by going to the Layout tab on the toolbar and selecting Breaks/Column. Alternatively, use the key combination “Ctrl + Shift + Enter”. 

          Character code is ” ^14 ” or ” ^n “. This character is used for both searching and replacing. 

          Column Break 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Column break symbol in MS Word

          #3. Paragraph Mark (Line break)

          “Paragraph mark” is used to separate sentences and paragraphs. 

          To use “paragraph mark”, simply press the Enter key on your computer. 

          The character code is “^13” or “^p”. You can find and replace “^p^p” with a single space “^p”. To remove all spaces in the text, type “^ps” in “Find what” and leave the “Replace with” box blank. 

          Hidden display of characters:  

          Description: Paragraph mark displays an inverted P  

          Paragraph Break 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Paragraph Mark

          #4. Section Break

          “Section break” is used to “break a section” in a word document. Using “section break” gives you the opportunity to set individual parts such page numbers, headers, and footers. 

          To use ” Section break”, go to the Layout tab on the toolbar and select Breaks/Next page. 

          The character code is “^b”. To eliminate the complete “section break” character, type “^b” in Find what and leave the Replace with box blank. 

          Section Break 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Section Break symbol

          #5. New Line

          “New Line” is used to break any line in a piece of text while preserving the content’s format structure. 

          You can easily create a “New line” by pressing the key combination “Shift+Enter”. 

          The character code is “^l” or “^11”. You can search for and replace any or all of the hidden “New line” characters in the text.

          Line Break 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Line break symbol: Square arrow going down towards the left

          #6. Page break

          “Page break” is used when you wish to break the page and generate a new one. Using “Page break” ensures that the header and footer do not break the format. However, “Page break” makes it hard to change the format of each page or section in the document. 

          You can set a “Page break” by going to the “Layout” menu and selecting Breaks/ Page. Alternatively, you can simply press “Ctrl+Enter”. 

          Character code: “ 12 ”. You can search and replace one or all of the hidden “Page break” characters in text. 

          Page Break 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Page break symbol

          #7. Picture

          “Picture” is used to search for images within a word document. 

          To search for images in word documents, use the Find tool. Enter “^1” or “^g”. The character “Picture” can only be used in search engines, not in replace engines. 

          #8. Annotation / Comment Mark

          “Comment mark” is used to search for comments in word documents, as illustrated below. 

          Character code for “Comment mark”: “^5”. This character can only be used in search engines. 

          Comment Mark 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Comment in MS Word

          #9. Auto-referenced footnotes / endnotes notation

          This symbol is used to search for footnotes or endnotes in a Word document. 

          Character code: ^2, ^f (note), or ^e (endnote) 

          Footnote 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          Footnote in MS Word

          #10. White Space

          “White space” is the space formed when you use the “space” key to separate words in a text. 

          The character code for “white space” is “^w”. You employ both search and replace engines. After you’ve finished editing a document, you can use this character to search for and replace areas with extra “space” marks. 

          The dots between words in a sentence are an example of “white space” in disguise. 

          White Space 10 Text Formatting Symbols And How To Replace Them Simultaneously In Microsoft Word 
          White space symbol in MS Word

          Conclusion 

          The ten special symbols I mentioned above do not include all of the symbols in Word editing. I will continue to provide updates to assist you enhance your experience and office abilities.

          Insider Talk – Part 1: How to Look Up Terms Effectively 

          Last week, AM VIETNAM held a Translation skills exchange workshop with 4th year students at the University of Foreign Languages (VNU). The majority of the questions discussed are quite practical and “current” in the industry. 

          This series of articles summarizes some outstanding topics. Part 1 will cover the issue of looking up terminology and how to deal with it effectively. 

          Issue 1: How to deal with terms that are difficult to search up 

          Terminology that is difficult to look up is a typical occurrence, particularly technical phrases or abbreviations. Many people spend many hours searching, researching, and even asking people who are deemed more knowledgeable yet do not receive a satisfying response. 

          So the challenge here is time, and how do you translate that term? Everything has a method. 

          #1: Block terms to uncover more opportunities

          First, we must recognize this as a prevalent problem when translating papers. A frequent solution is to temporarily block or mark up the term while translating the rest of the document. This is a minor yet extremely useful tip. 

          If you continue to try to translate that term, you will have to trade time and project progress, and you may not receive any results. On the contrary, when you continue translating to additional information, you will most likely gain a better understanding of the context or have more hints for researching difficult terminology. 

          #2: Look up terms in the original text

          Instead of wasting time looking elsewhere, the original document may have available bilingual terms that you can use right away. The source page will also provide additional context, allowing you to deduce the meaning of the term you are searching for. You already have the original document, so consult that first. 

          #3. Look up terms from bilingual sources 

          Today’s internet is brimming with digital content, including a wealth of high-quality and useful knowledge-sharing content. These will be the contents that we hope to reference. Who knows, maybe the term we’ve been looking for and can’t seem to translate has been placed somewhere by an expert. 

          To search from these multilingual sites, simply enter an additional search phrase in the target language, followed by the term you wish to look up. For example, to search for “rolling bearing” to see what does it mean in a target language, let say, Vietnamese in this case, we might use keywords such as ” rolling bearing là gì (what is rolling bearing), “rolling bearing kỹ thuật” (rolling bearing in technical),” or “rolling bearing vòng bi” (rolling bearing in Vietnamese). 

          Tra Cuu Tu Nguon Song Ngu Insider Talk - Part 1: How To Look Up Terms Effectively 
          Look up from reputable bilingual sources

          #4. Look up terms by searching for longer phrases 

          When we face a tough term, we typically tend to just separate that term as a keyword to look up the term online. This will assist search engines identify the extent of your search. However, one thing that may happen is that you are splitting up the whole phrase. That means, instead of searching for the whole phrase, you choose to split it up to look up for single components and thus will not be able to reach the actual meaning of the original phrase. 

          What is this? For example, in the document we encounter the phrase “look through approach”. It is common that we consider “approach” a common word, so we will only look for the meaning of the phrase “look through”.  

          If your PC is open, you can test it. I bet you won’t discover anything if you simply search for “look through”. Now, check up the complete phrase “look through approach” – you’ll get the thing. 

          Thus, in some situations, we may misidentify the phrase we want to search up, resulting in a standstill. To avoid this, we can first look up the entire sentence that includes the difficult term. Then, gradually narrow it down to determine the exact search scope. 

          Tra Ca Cau 1 Insider Talk - Part 1: How To Look Up Terms Effectively 
          Tra Ca Cau 2 Insider Talk - Part 1: How To Look Up Terms Effectively 

          Conclusion 

          Finally, don’t forget to establish a dictionary that you can send to experts for feedback or have customers examine themselves. The glossary will allow you to govern the translation alternatives you’ve provided for key terms while also serving as a foundation for unifying the translation technique. The glossary also saves you time when searching for future projects. 

          For high-end translation jobs at AM Vietnam, a dictionary of words is a mandatory necessity. Therefore, it would be excellent to start into the habit of establishing and maintaining a glossary for each translation job now. 

          Top 10 Translation Tools for Professional Translators 

          Modern translation has completely altered the way that conventional translators work. Translation technologies assist throughout the professional translation process, making translators’ work more entertaining and effective. 

          And here are the top ten tools that translators should know how to use. You may not need to master all ten of these translation tools, but you should be able to use a number of them fluently. 

          #1. SDL Trados Studio

          Trados is a CAT Tool for PC, which was developed by SDL and is now owned by RWS. Trados Studio is well known for its efficiency and user-friendliness. 

          Trados Studio allows for full management and implementation of a professional translation project. 

          AM Vietnam encourages that its translators become adept in using this technology in order to contribute to the process of providing high-quality translations to consumers. 

          Trados Studio 2021 is available in two versions: freelancer and professional. You can try it for 30 days before deciding to purchase a one-year license. 

          https://www.trados.com/ 

          48772 Trados Studio Top 10 Translation Tools For Professional Translators 
          10 professional translation tools - Trados Studio

          #2. Memsource 

          Memsource is a robust online translation tool that allows for remote translation and project management duties. 

          Memsource handles online accounts; translators are given accounts and access to jobs to complete assigned assignments. Submitting translations online and keeping automatic work history facilitates quality control. 

          Memsource offers several solutions with minimum costs starting at $27 per year. 

          https://www.memsource.com/pricing/ 

          48772 10 Cong Cu Dich Thuat Hang Dau Cho Dich Thuat Vien Chuyen Nghiep 1 Top 10 Translation Tools For Professional Translators 
          10 professional translation tools - Memsource

          #3. Google Translate

          A reliable machine translator for reference translations. However, being misused by semi-professional translators might have ludicrous repercussions. 

          The idiom “Translate like Google” is sometimes used in the translation industry to allude to poor quality translations or irresponsible work by translators. 

          Google Translate has both free and premium versions. The premium edition provides translators with an API that integrates with CAT Tools software to enable speedy automatic translation. 

          https://translate.google.com/ 

          48772 10 Cong Cu Dich Thuat Hang Dau Cho Dich Thuat Vien Chuyen Nghiep 2 Top 10 Translation Tools For Professional Translators 
          10 professional translation tools - Google Translate

          #4. Microsoft Words 

          Words is an essential text processing tool in translation. Most translations are performed and proofread in Word before being sent to consumers. 

          Word document processing skills are also essential for translators. Typing speed and text formatting skills can save a lot of time while completing a translation. 

          Words is part of the Microsoft Offices Toolkit and works on all current operating systems. 

          Recomendation: Professional word processing skills are required. 

          https://www.microsoft.com/ 

          48772 10 Cong Cu Dich Thuat Hang Dau Cho Dich Thuat Vien Chuyen Nghiep 3 Top 10 Translation Tools For Professional Translators 
          10 professional translation tools - Microsoft Words

          #5. ABBYY Fine Reader 

          Abbyy Finereader is handy for translating text that is in picture or pdf format. ABBYY is one of the most effective OCR tools available today. 

          The process is fairly straightforward; you only need a few mouse clicks to convert a pdf file to a word document while retaining the text structure. 

          The only drawback of this software, like all other OCR applications, is that it cannot reliably read handwriting and captures text across lines or with other information over it. 

          ABBYY presently offers three versions for both Windows and MacOS. Price ranges from 129 to 299 USD, one-time payment. 

          https://pdf.abbyy.com/pricing/ 

          48772 10 Cong Cu Dich Thuat Hang Dau Cho Dich Thuat Vien Chuyen Nghiep 4 Top 10 Translation Tools For Professional Translators 
          10 professional translation tools - ABBYY Fine Reader

          #6. ApSIC Xbench 

          Xbench is a popular Quality Assurance (QA) software that allows you to quickly check your translations for basic, but not allowed, errors such as word repetition, inconsistent translations, incorrect application of available terms, incorrect spelling, punctuation, incorrect numbers, and so on. 

          Xbench is designed to interact seamlessly with CAT tools. Bilingual format files, such as xliff, and TM files, can be read directly. All test results can be saved as a report file, allowing you to simply save and track them for subsequent editing in your preferred translation program. 

          The annual subscription is approximately 99 USD, which is a reasonable fee considering the value it provides. 

          https://www.xbench.net/ 

          #7. XTM Cloud 

          XTM Cloud is a comprehensive translation platform that is ideal for long-term, high-volume projects. 

          Like Memsource, XTM cloud supports project management and global translation delivery. Translators complete their job on a handy web platform. 

          The annual charge for a four-person cloud group package is approximately $66 USD. If you have a big number of translations to complete, you can select the Enterprise package. 

          https://xtm.cloud/pricing/ 

           

          Special hidden formatting symbols in Microsoft Word and how to display them

          What is the special hidden formatting symbol in MS Word?

          Hidden characters are simply symbols that you cannot see unless the display function is enabled. (See how to enable it here). 

          In MS Word, there are three categories of characters: characters, symbols, and formatting symbols. Words will automatically hide formatting characters and format the text based on human preferences. Many users still refer to them as hidden characters, special characters, or hidden symbols. 

          List Formating Mark In Words Special Hidden Formatting Symbols In Microsoft Word And How To Display Them
          Hidden formatting symbols in MS Word

          How to display formatting symbols in MS Word

          There are 2 ways to display hidden characters: 

          • Method 1: Press Ctr+Shift+8 (Ctrl+*) on Windows; or Command+8 on Mac OS. 
          • Method 2: Click on the Show/Hide hidden characters icon () on the Home tab (As shown below) 
          Formating Symbol Showing Special Hidden Formatting Symbols In Microsoft Word And How To Display Them
          How to show hidden formatting symbols in MS Word

          Why formatting symbols?

          MS Word is a graphical text processing software developed by Microsoft. Text content is displayed through tags (similar to HTML tags on a website) to specify the shape, size or specific characteristics of each element.  

          Hidden tags are often special symbols to identify special points in a Word document such as a page break, tab mark, line break, space, etc. Therefore, understanding these symbols can help you process documents more easily and quickly. 

          Top 5 Leading Law Firms in Vietnam 

          The following law firms in Vietnam introduced by AM Vietnam are analyzed from the reference source of Chambers & Partners 2021 and IFLR1000 2021 rankings. This article is completely objective and has meticulous review and analysis. 

          Top 5 law firms in Vietnam 

          #1. YKVN Law Company Limited 

          • Rank 1: Banking & Finance; Capital market; M&A; Project Development

          YKVN’s lawyers are qualified in Vietnam, USA, Australia, Singapore, UK, Korea and France. They include leading practitioners in their fields. YKVN’s senior consultants and staff have been partners at leading international firms (Clifford Chance, DLA Piper and White & Case).  

          Established in 1999, YKVN has grown into an independent law firm with more than 90 lawyers working under a unique operating structure including 3 offices in Hanoi, Ho Chi Minh City and Singapore.  

          #2. Vietnam International Law Company Limited – VILAF 

          • Rank 1: Banking & Finance; Capital market; M&A; Project Development

          VILAF is a purely Vietnamese independent law firm, formerly established by a group of Clifford Chance lawyers in 1998. Currently, VILAF has grown with 80 lawyers, including 14 member lawyers, and is one of the law firms working with The largest English language in Vietnam today. 

          With extensive international experience and in-depth knowledge of Vietnam’s political culture and legal development, VILAF’s lawyers are always in the best position to advise clients on Vietnamese law. VILAF focuses on risk assessment and solution orientation to provide clear and insightful answers to customers. 

          #3. Allen & Overy Vietnam Law Firm 

          • Rank 1: Banking & Finance; Capital market; Project Development
          • Rank 2: M&A

          Allen & Overy is a multinational law firm headquartered in the United Kingdom. A&O Vietnam has main offices in Hanoi and Ho Chi Minh City. 

          #4. Freshfields Bruckhaus Deringer LLP Vietnam 

          • Rank 1: Capital Market Lenders, Project Development, M&A
          • Rank 2: Capital market Borrower; Financial banking

          Freshfields is a global law firm founded in 1743 in the United Kingdom. Currently, this law firm has 27 consulting offices around the world with nearly 500 member lawyers and about 1,700 consulting lawyers. 

          Freshfields Vietnam was one of the first law firms in Vietnam to receive a license to establish an office after the country opened up in 1994. Freshfields is at the forefront of Vietnam’s economic transformation. 

          #5. Baker & McKenzie (Vietnam) Ltd. 

          • Rank 1: M&A
          • Rank 2: Capital market; Financial banking; Project Development

          Established in 1993, Baker McKenzie Vietnam is one of the largest and most experienced international law firms in Vietnam – and is consistently rated among the best. 

          Baker & McKenzie lawyers understand the complex legal and regulatory framework in Vietnam, have helped facilitate meaningful legal reform and shape domestic policy by participating in the process drafting laws relating to investment, corporate, mergers and acquisitions, securities, intellectual property, employment, digital, energy, finance and competition, among others.  

          Baker & McKenzie was founded in 1940 in Chicago, Illinois, USA. Currently, this law firm has 77 consulting offices in 46 countries with over 6,000 lawyers globally. 

          Movie translation and the role of a professional translation company 

          Most people underestimate the role of a translator in translating movie content into another language. If a film production bases their decision on the least price rather than the quality of the translation, the outcome could be disastrous.  

          The role of translation companies in film translation 

          Today, translation companies play a critical role in a variety of commercial sectors. Many industries have prospered as a result of the expert translation services provided by translation organizations. Translation firms not only provide professional translation quality but also meet the requirements of localizing products to clients and audiences around the world.  

          Language barriers to reach a global audience 

          Not long ago, linguistic obstacles prevented film directors and producers from entering worldwide markets because it was nearly difficult to explain the picture’s content in other languages. However, this condition has recently been resolved. Thousands of film directors and producers have been able to get their pictures to viewers in a variety of nations thanks to intermediary translation businesses. The majority of movies are subtitled or dubbed in the nation of their release. Indeed, the success of a film abroad is heavily reliant on the translation team’s efforts to adapt the film’s message to a country with a completely different culture.  

          49687 Bien Dich Phim Va Vai Tro Cua Cong Ty Dich Thuat Chuyen Nghiep 1 Movie Translation And The Role Of A Professional Translation Company 
          Language barriers to reach a global audience

          Choose cheap price or choose quality content?  

          If you choose a translation service just for the low price, the outcomes will be inferior than if the movies were kept in their original language without having to be re-translated. Audiences will not care whether the film’s quality is good or not, whether it has prominent actors or is highly rated. A poor-quality translation can devalue a film if the translated dialogue is incorrect or the viewer is confused about the substance after watching it. For the reasons stated above, film makers should choose recognized translation providers to assure service quality.  

          Globalize to increase sales and experience 

          Is there any reason today to exclusively show films to audiences who speak the same language as the film? !Thanks to technical advancements and globalization, the entire world has become an audience for the film business. That is also why cinema translation is essential for appropriately adapting content without provoking debate or dispute among spectators.  

           

          Naming of diseases: a hard-to-solve question 

          For a long time, the absence of specific guidelines on how to name new diseases has been the root cause of controversial names. 

          How to name a new disease in the past 

          Let’s look back at 2009, the year that marks the outbreak of the new strain of influenza, H1N1. The virus is also known as swine flu because the first person infected with the disease has had previous contact with pigs. “It is because of this name that many people are afraid to eat pork and pork consumption has decreased globally. Egypt even ordered the slaughter of all pigs in the country to avoid the spread of the disease. This is, in fact, not necessary because it is a respiratory illness, transmitted from infected persons to healthy persons through sneeze and cough droplets”, said Kazuaki Miyagishima, Director of the Department of Food Safety and Zoonoses at WHO. 

          Besides, naming a disease after people, places or occupations also has equally serious consequences. Would anyone want to go swimming on the Ebola River (whose name has been used to name a virus that causes haemorrhagic fever) or buy a cottage in the town of Lyme (whose name has been used to name an infection caused by Borrelia bacteria)? Would you avoid contact with veterans for fear of contracting Legionnaires’ disease (Legionnaires is originated from Legion in English)? 

          Hiện Nay Chúng Ta Đặt Tên Căn Bệnh Mới Như Thế Nào?
          Naming of diseases: Easy or Difficult?

          How do we name new diseases today? 

          In the past, people used inappropriate names to name diseases. For example, the name of Malaria disease, first named in the 1890s, is originated from the Italian word for “dirty air”, although it is now well known that the virus that causes the disease is not transmitted through the air. Or Rabies disease, named very early in the 16th century, comes from Latin, which refers to  
          ”madness” or “foolishness”. Although advanced rabies can also cause people to behave abnormally or become delirious, the name does not say much about the pathogen nor the way the virus spreads. 

          Today, newly emerging diseases have been named more accurately, but sometimes still controversially. Naming new diseases after places makes people living in those places feel frustrated because they have to share the same name with an epidemic, such as Hendra disease which is a virus-caused respiratory and neurological disease in humans and horses that can be fatal, was first discovered in Hendra, a suburb of Brisbane, Australia. 

          Or in the case of AIDS, which was first discovered in 1982 and was originally named “gay-related immunodeficiency disease” because the first group of victims of the disease were all gay men. But due to the fact that the disease affected both men and women who have heterosexual relationships with infected people, especially injecting drug users, in the same year, the US Center for Disease Control and Prevention (CDC) officially used the term AIDS to describe the true nature of the disease. 

          Authority to decide on an official name for a new disease 

          While the International Commission on Taxonomy of Viruses is the one vested with the power to decide on the official name of a new disease, however, common name is often spread by the media at breakneck speed, so it is unlikely to change, which is exactly the case with “swine flu”. Miyagashima further said, “once the wrong/inappropriate name has been established, it is very difficult to change. So the best option is to make sure that the person who names the new disease — whether it’s a scientist or a journalist — follows the same code of best practice so that an appropriate name can be given in the first place.” 

          In this effort, and with the motto that disease names should ensure the balance between two factors, namely providing useful information, and not having pejorative connotations. In 2015, the World Health Organization (WHO) issued a code of best practice for naming new diseases in humans, to avoid names that convey misleading information or may lead to discrimination against a specific community. The WHO encourages researchers, scientists and doctors (or anyone who may be tasked with naming a newly identified disease) to avoid names of places, people, animal species and phrases that “give rise to undue fear”,  such as “unknown”, or “fatal”. 

          Specifically, the guidelines recommend that disease names should include: 

          1. General descriptive terminology for clinical symptoms, physiological processes, affected organs: fever/insufficiency/inflammation/infection; hepatic/intestinal/nervous/gastrointestinal etc.
          2. Descriptive terminology for: age group (child/adolescent/adult/elderly), origin (zoonotic, etc.), duration of illness (acute/subacute/chronic/transient), severity (severe/moderate/mild), season (winter/summer/seasonal), environment (sea/ocean/desert/river/lake)
          3. Terminology for pathogens: viruses/bacteria/parasites, new/variants, subtypes, serogroups
          4. The year when the disease was first discovered or reported

          While the above guidance is unlikely to be followed absolutely, we can at least ease the fear of one day there is a sudden epidemic caused by the virus named after [OUR SURNAME]. 

          Naming controversy for Covid-19 Acute Respiratory Distress Syndrome 

          Just weeks after its discovery, it was given all sorts of impressive names, such as “Wuhan flu,” “Wuhan coronavirus,” “coronavirus,” “nCoV-2019,” and even former U.S. president Donald Trump called it “Chinese Virus.” 

          On 11 February, the WHO announced the official name of the disease caused by the novel coronavirus as “Covid-19” (short for “coronavirus diseases 2019”). 

          But before the announcement session ended, the International Committee on Taxonomy of Viruses published an article in which it proposed naming the disease based on the nature of the virus that causes the disease: “severe acute respiratory syndrome coronavirus 2”, abbreviated as Sars-CoV-2. 

          The name reflects research showing that the new virus that is raging is closely related to the virus that causes Sars. 

          Curiously, a WHO spokesperson told the Science journal that they would not use the name out of concern that the word “Sars” would cause more panic. 

          So, even with guidelines available, naming of a disease is still a controversial issue as a result of the lack of common voice among regulatory authorities. 

          The island where 9 different languages are used, but only with 500 people 

          The Warruwi inhabit South Goulburn Island, a small forested island off Australia’s northern coast. With barely 500 residents, conversation can take place in up to 9 languages. This is one of the few regions in Australia, and possibly the globe, where numerous indigenous languages exist. Languages spoken here are Mawng, Bininj Kunwok, Yolngu-Matha, Burarra, Ndjébbana and Na-kara, Kunbarlang, Iwaidja, Torres Strait Creole, and English.  

          With the exception of English, none of the languages listed above have more than a few thousand speakers. Some, such as Ndjébbana and Mawng, have a few hundred speakers. When considering how to communicate so that everyone here can understand each other, some individuals believe that the people of South Goulburn Island speak multiple languages or that they have decided on a single linguistic system. Simple and easy to use, like a bowl of soup with many linguistic stones as ingredients. Individuals on the island communicate only in their native language(s), since those who are unable to talk may nonetheless grasp one or more of the nine languages.  

          Where does receptive multilingualism occur?  

          This arrangement, known as “receptive multilingualism” by linguists, exists all across the world. This phenomena happens by chance in some places. For example, many English-speaking Anglos residing in states bordering the United States can read and understand Spanish thanks to linguistic exposure. Many immigrant children learn to speak the language of their host nation while still understanding their parents’ language. In other places, responsive multilingualism serves as a short-term solution. However, in the Warruwi community, this phenomenon has a special significance.  

          50106 Hon Dao 500 Nguoi Nhung Su Dung Den 9 Ngon Ngu Khac Nhau 1 The Island Where 9 Different Languages Are Used, But Only With 500 People 

          Ruth Singer, a linguist at the Australian National University’s Wellsprings of Linguistic Diversity Project, discovered this by chance and recently wrote about multilingualism. Language and Communication magazine was sent to the Warruwi community. Singer and her husband hauled a Toyota pickup from Darwin via water during a field trip to South Goulburn in 2006. Although the island is small and there are few cars, having a car allows them to interact more easily with the locals. They became friends with an island couple, Nancy Ngalmindjalmag and Richard Dhangalangal, who owned a boat and a trailer but no car. The two couples went fishing, hunting, and digging for turtle eggs in the water. Singer then observed that Nancy always spoke to Richard in Mawng, but Richard always responded in Yolngu-Matha, despite Nancy’s fluency in the language.

          Singer noted in an e-mail, “When I first started investigating multilingualism and getting acclimated to how individuals use multiple languages, I started hearing multilingual conversations. Picked up in Warruwi, such as two men mending a fence or two people talking in a shop.

          She feels that there are numerous factors contributing to this phenomenon. Richard does not speak Mawng because he is not a Warruwi native. His mention of Mawng was interpreted as a violation of the rule that persons of non-local origin do not have certain rights. Yolngu-Matha speakers are more numerous but less bilingual compared to speakers of other languages. 

           

          Limit evaluation to one language 

          More broadly, the Warruwi community is just avoiding the transition to a single language for social and personal reasons. Some families insist on their children speaking exclusively the family’s language, which is usually the father’s. Languages associated with a certain place or territory on the island are considered the language of the clan that possesses it. Breaking the guideline of only speaking the languages authorized is considered a sign of animosity.  

          Assessing one’s ability to grasp or “hear” a language has no limitations, as Nancy stated in her interview. Singer wonders if receptive multilingualism in Australia has been there for a while. During travels into mainland Australia in the late 18th century, several of the first European settlers documented this event. “Even though we natives and the strangers spoke to each other and understood each other completely, we spoke different dialects of the same language,” a settler was quoted as saying by the publication.  

          Although receptive multilingualism is not unique to Australia, Warruwi stands out for its mastery of receptive skills. Whereas the academic foreign language industry considers language acquisition abilities to be half-learned, incomplete, or, worse, failures, at Warruwi, students can learn to utilize language as if it were their natural language. Anglos in Texas frequently do not list the ability to “understand Spanish” on their resumes, whereas offspring of immigrants may feel embarrassed if they comprehend but do not speak their parents’ language. Another distinction between the Warruwi group and other receptive multilinguals is that the skills they learn do not lead to speaking abilities. Richard Dhangalangal, Singer’s acquaintance, is an excellent example. Richard had spent the majority of his life around Mawng speakers and was competent in the language, but no one expected him to have to speak it.  

          Receptive multilingualism has become institutionalized in some places. Switzerland’s school system promotes receptive multilingualism, ensuring children learn the local language, their second language, nationality, and English from a young age. In theory, this should assist people grasp other people’s languages. According to a 2009 research, the Swiss population is predominantly monolingual, with Italian speakers being the most likely to be multilingual and French speakers ranking lowest. Furthermore, each group of people who speak one language harbors negative feelings toward other languages. Languages in Switzerland, like those of the Warruwi community, have been formed by social conditions and cultural beliefs.  

          Even Switzerland considers it reasonable to comprehend but not speak Australia, as many individuals in Europe know various languages similar to their own (such as English). Roman, Germanic, and Slavic. This allows children to use vocabulary and grammatical structures from the same language as they use for passive comprehension. In contrast, the Warruwi community’s languages come from six different language families and cannot understand each other, resulting in complex acquisition skill sets. It’s unclear how many languages a person can learn without speaking them.  

          Multilingualism benefits people in both Switzerland and the Warruwi community by allowing them to express themselves and their roots without pushing others to do the same. According to Singer, this promotes social stability in the Warruwi community by allowing all groups to feel secure and confident in their identities. “Linguistic and social diversity in Warruwi is viewed as a fundamental component of social harmony rather than a barrier, emphasizing the importance of everyone asserting distinct identities rather than expressing the same color. Maintaining peace is difficult without a huge hierarchical social organization like a clan community, kingdom, or nation.  

          Other countries of the world choose to maintain linguistic peace by allowing everyone to use a common language, or even a bridge language. This is referred to as “adaptation,” and it is an important aspect in decreasing inequalities within the society. However, other countries in the world do not value adaptability and do not even consider this alternative. Singer realized, as he did in the Warruwi village, that those who assumed ownership of the community (and, by extension, the language) had no intention of speaking another language.  

          Lessons learned from multilingual acquisition 

          Receptive multilingualism in the Warruwi community teaches us the following lesson: Small indigenous communities are remarkably complex, both socially and linguistically, and receptive multilingualism is both a cause and a result of that complexity. This phenomena could play a significant role in the future of languages with tiny and declining speakers. More research is needed to improve the ability to acquire and speak a language. In the words of Singer, “If we have a better grasp of receptive ability, we can design language teaching for these people that will help people who only understand their heritage language begin to speak that language in life. “